Beyond Traditional Takes a Bite Out of “LYFE” – Launches Campaign in Five Days


August 22nd, 2012

With a timeline of less than a week, Beyond Traditional jumped at the opportunity to help LYFE Kitchen bolster awareness and promote its brand through direct interaction with Seattle consumers. In five days, a popular local food truck was taken over, fitted with custom printed graphics, equipped with an army of microwaves and transformed into the LYFE Kitchen sampling mobile.

With stops scheduled at hotspots such as Alki Beach, CenturyLink Field, Mac’s Smokehouse and South Lake Union, brand ambassadors and LYFE Kitchen staff teamed up to pass out as many samples of the brand’s microwavable meals as possible. Flavors include Orange Mango Chicken, Chicken Chile Verde, Farmer’s Market Frittata and Lemon-Spiced Barramundi.

By the end of the two-day sampling campaign, LYFE Kitchen and Beyond Traditional passed out hundreds of hot and savory samples and generated countless invaluable brand impressions with Seattle consumers.

For more information on LYFE Kitchen and how to order entrees, visit or become a fan on Facebook at To learn more about advertising opportunities and sampling campaigns through Beyond Traditional, contact Samuel Bolland at 206.599.9855.

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