Archive for June, 2009

Free Rides for Planet Earth


June 30th, 2009

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We worked with BicyTaxi of New York to introduce Seattle to emission-free pedicabs offering rides absolutely free of charge! The new AVEENO® product and its four separate lines (Revitalize, Soothe, Volumize, and Moisturize) were showcased on fully wrapped and branded pedicabs which transported customers to and from the salon and cruised the streets passing out samples. Haven Salon in Ballard offered free wash & styling appointments using only the AVEENO® product line to allow customers to feel the AVEENO® difference for themselves. “Before and after” photos were taken of each client and they were invited to share their hair’s “story” and write about how they attempt to tame their mane. We’re happy to report that the client’s and salon’s goal of filling their photo board with over 30 before and after blow-outs was exceeded in only eight hours and over the course of the day hundreds of AVEENO® shampoo sample bottles were handed out to eager customers.