Archive for March, 2010

Celebrating Five Years of Excellence: GoMobile & PNB


March 31st, 2010

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In October of 2005, Pacific Northwest Ballet took a chance on a start-up company with stars in its eyes and dreams of breaking through the media clutter by taking brand experiences to the streets. After a successful scrolling billboard campaign for the 2005 Nutcracker season, we had an idea for the following year that would really shake things up. We convinced PNB that to really bring the magic of Nutcracker to the city of Seattle, they should allow us to build a live, physical representation of the show that would cruise around and visit events in a mobile glass showroom. The fact that they trusted us to depict Nutcracker in the same traditionally high standards that the city has come to expect from the professional, nationally-recognized ballet company was a Christmas miracle in itself!

Since that year, we’ve been in competition with ourselves to step up our partnership with PNB, developing new ways to excite families in Seattle and encourage them to make Nutcracker. That’s meant developing the “Feed the Nutcracker, Feed the Community” campaign in 2008, which now in it’s second year has raised over 1,000 pounds of food and diapers for families in need, and expanding our presence by unleashing Nutcracker street teams to the famous Macy’s Holiday Parade to pass out ticket coupons to those who donated what they could.

Now, in 2010, we feel it’s only fitting to look back on one of GoMobile’s first clients, one that believed in our vision and one that we have been proud to work with each and every year.