This isn't some fluffy identity statement utilizing a random plethora of industry buzzwords. It means we have the market cornered on the best way to provide ROI for our clients – and that it all boils down to two steps:
This is the meat, and the core of our business. The DO is the tangible. It is the interactive illuminated building wall, the community event, the snow day in July. It is engaging your consumer in unique ways that keep your brand at the forefront of their conversation.
This is the conversation. If you provide interesting, compelling conversation starters, those conversations are inevitable. But if you want to engage those conversations, respond and interact in those environments and control the direction, and provide metrics and analytics to measure the results, you need to direct your consumers to those platforms. The TALK is the digital.
We provide a place to talk, then we give consumers things to talk about, then we remind them where to talk, then we remind them what we did, then we tell them what we're going to do next so they show up and tell everyone else. It is a constant cycle that has provided incredible results for our clients.