Archive for March, 2012

What’s Trending: Oversized Digital Displays


March 30th, 2012

In the world of digital marketing – it is apparent that the latest consensus among marketers has become “the bigger, the better.”

Behemoth digital sensory displays, over-the-top building projections/3D mapping and colossal touch screen boards are some of the latest marketing products that have been popping up in airports, in storefronts and on the sides of buildings.

These products are highly effective because they engage users through entertaining interaction, they promote brand awareness via an unexpected and fun platform and they offer an easy method for gathering consumer data by encouraging users to opt in (to join a mailing list, create an online account to access special rewards, etc.).

Here are a few examples of our favorite digital displays:

  • Chevy Sonic: Claw Game Projection 3D Mapping/Building Projection Link:
  • Clearwater & St. Petersburg, Fla. Motion Sensitive Digital Link:
  • Yahoo! Bus Shelter GamesOversized Touch Screen Link: games/
  • World Outreach Church Projection Projection Mapping Link: mapping/

How To Monitor Pinterest Activity and Its Impact on Web Traffic


March 16th, 2012

In our Jan. 13 blog post entitled How Pinterest is Changing Business Management and the Creative Process, we suggested that companies and brands set up a Pinterest account to reflect their business, culture and past work.

We encouraged new users to separate boards by project/campaign, company culture and industry insights. Pinners who viewed these boards would be able to scroll through images and view innovative content–if they liked what they saw, they could choose to click the pin and trace it back to its origin (on a brand’s website or blog) or repin and share it with the rest of their followers.

After a brand’s Pinterest account has been up and running for a period of time, users will be able to login to the Google Analytics account associated with their company’s main website and view how effective their pins have been at driving traffic and increasing online presence and social interest.

Under the Traffic Sources tab on an Analytics page, find the Sources sub tab and click on Referrals. Use the search bar to locate referral traffic from Pinterest. The number displayed will reflect how many users were directed to the website through a linked pin.

From there, users will be able to create reports and set goals that will allow them to track the popularity of specific pins and discover which content related to their company is most popular.

For more information, check out this great article posted on Mashable:

Thinking Ahead: Your Brand at Major Music Festivals


March 12th, 2012

Music festivals provide an unparalleled opportunity for advertisers to get their brand in front of a crowd of 100,000+ amped-up fans.

With the music festival season kicking off with SXSW in Austin last weekend, now is the time to secure those coveted advertising/vendor spots and start planning in-festival promotions at the nation’s largest music events.

Here is a list of a few of the most widely attended music festivals in the United States:

  • Coachella Valley Music & Arts Festival, April 2012, (Indio, CA)
  • Electric Daisy Carnival, May 19-20, (New York, NY)
  • Sasquatch! Music Festival, May 25-28, (George, WA)
  • Bonnaroo Music & Arts Festival, June 7-12, (Manchester, TN)
  • Summerfest, June/July 2012, (Milwaukee, WI)
  • Lollapalooza, August 3-5, (Chicago, IL)
  • Bumbershoot, September 1-3, (Seattle, WA)
  • Austin City Limits Festival, October 12-14, (Austin, TX)

To pick our brains about innovative ways to market at music festivals (i.e. sponsoring hand washing stations, hosting a compelling karaoke fan stage, creating an unforgettable ‘chill’ zone inside a 3D glass display truck, etc.) contact us at 206.973.3660 or email