THE FIRE IS SPREADING
BT & WING DOME LIGHT WEST SEATTLE ON FIRE
Our dream clients are those that aren't afraid to take risks, thrive
on doing something different, and love to get in the thick of it with
our creative team. By these standards, the team at Wing Dome, Seattle's
favorite hot wing spot, have totally rocked our world.
We created a campaign called "The Fire is Spreading" to announce Wing Dome's new West Seattle location, and used non-traditional advertising to launch TheFireIsSpreading.com,
a microsite we designed to provide up-to-date information on the grand
opening while providing fun opportunities to interact with the brand,
such as the ability to challenge your friends "Mad Libs" style to the
7-Alarm Challenge and take a quiz to see how spicy you really are in
Wing Dome sauce terms.
The video below is a sneak peak at a unique interior building
illumination we're doing at the new storefront while it's
being built out, behind custom vinyl window decals we designed.
Accompanying the building projection are nearly 20 large hand-applied
chalk graphics, strategically placed around the high-traffic footprint
of busy West Seattle that are already getting some local buzz.
There is a lot more in the works for Wing Dome, so stay tuned but until then - hope you enjoy the sneak peak!
VOTE LEONARD IN!
ONE SMALL FISH, ONE BIG DREAM
Leonard is a small goldfish with a big dream: to have his very own exhibit at the Seattle Aquarium. The Aquarium has allowed Leonard to campaign to the public with the promise that if he gathers 30,000 votes, he'll be allowed in with a dedicated exhibit.
To get the vote out, we were asked by Copacino+Fujikado to create two events (organized by Leonard) that not only allowed people to vote, but to meet the actual Leonard for themselves! The grassroots campaign events happened on Alki Beach and between the Seattle Mariners and Seattle Sounders games, where visitors could view Leonard displayed inside a U-Haul truck he rented for the occasion (he's on a tight budget...). After voting, supporters received a Leonard balloon, "I Voted" stickers, and even Leonard temporary tattoos!
We're thrilled to report that our events tipped the voting scales past the 30,000 necessary for his admittance, but the Seattle Aquarium, learly of "hanging chads", is requiring Leonard to now hit 45,000 votes to be moved to the Puget Sound Great Hall, a larger, more visible space for his exhibit.
Two more events are scheduled for late August, where Leonard will once again shake fins with the public to get votes. To help out by voting for Leonard, go to VoteLeonardIn.com, and follow @LeonardGFish on Twitter.
SEATTLE'S NEXT BIG THING
BT & QDOBA MEXICAN GRILL'S FREE STREET TACO WRAP UP
After 6,000 free tacos sampled and 3 months of insanely successful street taco events, Beyond Traditional and Qdoba are already thinking ahead to the next interactive event to take Seattle by storm.
Seattle's 1st free Street Taco Truck cruised all over Seattle and its neighboring cities handing out free Qdoba Mini Street Tacos to hungry guests, not to mention tons of swag, coupons for Qdoba restaurants, and even offering a trip for two lucky winners to Baja on a surf adventure! During events we met some die-hard Qdoba fans and definitely created new ones along the way. Click the video below to see what we mean, and to read our blog on the campaign, click here.
The next big thing from Qdoba & Beyond Traditional looks to the Seahawks football season to give 8 lucky winners (and 20 of their closest friends) each their own exclusive VIP 12th Fan Tailgating Party courtesy of Qdoba. We'll be providing a VIP lounge including flat screen TVs to watch pregame coverage on, a PlayStation 3 to play the latest games and check Fantasy Football on, 4 tickets to the game and of course, all the delicious food & drinks guests can consume from Qdoba! The campaign, which will run all season long, begins Sunday, September 12th at Qwest Field. For more information on how to enter, become a fan of Qdoba Seattle on Facebook! |
As a non-traditional and guerrilla service provider to the advertising industry, we spark instant, intimate relationships between brands and consumers to ignite a wildfire of meaningful, lasting brand conversation through efficient, strategic, and targeted non-traditional marketing experiences.