Archive for March, 2011

Beyond Traditional, Qdoba Make Mobile Advertising Delicious


March 17th, 2011

Happy St. Patrick’s Day!  Even if you don’t possess the requisite genetics to truly identify with this glorious occasion, you can take solace in the fact that on March 17th, everybody is Irish!

To help celebrate Irish culture, as well as feed some very hungry people, the Beyond Traditional team stopped by the St. Patty’s Day Dash last Sunday to launch the return of the Qdoba Free Taco Truck, a year-round, mobile advertising campaign for Qdoba Seattle. The truck, which became something of a sensation across Seattle last year, is back for another summer to distribute their free street tacos to events across Seattle.

Famished runners, and some less-motivated-but-still-awesome attendees, were delighted to receive free tacos, necklaces, coupons, and a chance to dress up in themed costumes and take a photo at our Photo Wall.  Check out for more information, or to see where the Taco Truck will venture next!

P.S. — For those that caught the allusion in this blog’s title, kudos!  (“The Importance of Being Earnest” was written by the great Irish writer Oscar Wilde.  Now you know!)