Archive for June, 2013

Meet Melissa Moorhead, Account Executive


June 5th, 2013

Meet Melissa Moorhead, Account Executive here at Beyond Traditional. Melissa joined the team in March and hit the ground running, managing the Vayama Go Somewhere Tour and the Verizon Home Fusion Mobile tour to name a few.

Melissa graduated WSU (Go Cougs!) with a degree in advertising and previously worked at a small agency in Spokane before making her way to Seattle and Beyond Traditional.

What is your favorite marketing/advertising campaign and why?

My favorite campaign in the Dos Equis’ Most Interesting Man In The World. Taking the meme world by storm, he has become a larger then life personality. Men want to be him, women want to date him, and everyone wants to cheers with him. This campaign has successfully crossed all media channels, influencing conversations while allowing consumers to participate on multiple platforms. Also, I am a really big fan of those memes.

What attracted you to marketing and advertising?

I love advertising for the challenge and excitement. Every day keeps you on your toes. When I walk through the door of Beyond Traditional I may have had an idea of what my day will look like, but by the end of the day, my to-do list has changed 20 times, my immediate priorities have shifted, and I am juggling six different balls at once.

Advertising is also an industry where I get to be creative everyday. I have to stay sharp, and my brain is always in thinking and planning mode. Being on the account side allows me to help develop brands and consumer perceptions. I get to be an influencer in the world we live in and that is an empowering position.

Serious question–Have any hidden talents we should know about?

One of my hidden talents includes cooking.I spend a great deal of my spare time in the kitchen trying new recipes, altering old ones or simply making classics come back to life. I also love to cook for other people, and tend to make larger portions then I ever can eat on my own (Ahem, the office loves leftovers).

I can also pull off a pretty convincing Minnesotan accent.

We are happy to have Melissa on the team!