Archive for October, 2010

BT & Seattle Goodwill Educate Confused Freshmen


October 15th, 2010

SEATTLE – Early September, school was back in sesh’ and a whole new crop of fresh fall finds hit the racks at Goodwill just in time for the new harvest.

To celebrate, Beyond Traditional designed and built a custom mobile showcase featuring dress-forms donned in unique digs, presented in and outside of a real dorm room furnished with real Goodwill finds.

The truck took to the streets and cobblestone nooks and crannies of Seattle’s college campuses, Greek rows, and popular hangouts, schooling clueless freshmen on why their neighborhood Goodwill is the best place for quality previously loved goods.

Beyond Traditional used scrolling billboards to highlight “your missing item” (they literally cut it out of the billboard) and featured a map showing the surprisingly close distance between Seattle colleges and respective nearby Goodwill locations. Trained Brand Ambassadors distributed 5,000 coupons, many of which were promptly brought directly to the store for redemption.

This campaign is one of over a dozen unique, nontraditional executions Beyond Traditional has designed for Goodwill in its four-year partnership. Beyond Traditional was proud to recently sponsor Goodwill’s Glitter Gala this month for the third year in a row, which raised over $250,000 for its Job Training and Education programs.

BT & Qdoba Tailgate For a Cause


October 12th, 2010

The VIP 12th Fan Tailgating Party, an experience that has infiltrated Qwest Field during every home game to give one lucky Qdoba & Seahawks fan (and 20 of their closest friends) the time of their lives, visited a local high school last week to raise money for a very special cause.

Andrew Rekdahl, or Mr. Rekdahl to the students at Eastside Catholic High School in Bellevue, WA was diagnosed with intestinal cancer last year, and since battling the disease has racked up a staggering amount in medical bills. Qdoba Mexican Grill, in the first of 5 local charity events scheduled as part of
the VIP Tailgating Experience campaign, brought the lounge to Eastside Catholic’s Homecoming Game Tailgating Fundraiser to raise money for Andrew and his family. Students, teachers, parents and supporters could enter the VIP lounge, which features sleek leather furniture, bar tables & chairs, Madden 2011 on XBOX 360 and Direct TV on three flat screen TVs and enjoy a full 200-person catering bar supplied by Qdoba for the event. Also in attendance was the famous Seahawks Tailgating Truck, serving Qdoba’s chips & queso to hungry EC fans.

We’re happy to report that the event raised over $20,000 to go toward Andrew’s medical bills, and even happier to report that yesterday from 3pm-5pm at the Qdoba Issaquah location, all proceeds from the $5 meal deal went directly to the Andrew Rekdahl Fund!