Archive for June, 2008

Big Brands at Little Prices: Goodwill Launches Experiential Summer Fashion Campaign


June 24th, 2008

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Prada, Abercrombie+Fitch and Marc Jacobs: These are not names that you would typically associate with your local Goodwill store, but beginning this summer, you will! Currently in Shoreline and launching in Bellevue and Seattle this year, Fashion Focus, a new section of brand name and designer gently-used clothing offers big brands at Goodwill’s trademark low prices.

“We want Goodwill to be synonymous not only with our mission, to provide quality, effective job training and basic education, but also with quality, stylish clothing at amazing prices,” said Catherine McConnell, Vice President of Development and Communications at Goodwill.

In their Fashion Focus campaign, Goodwill is partnering with GoMobile Advertising to create a 3D showroom on GMA’s signature mobile billboard truck. The display features dress forms in designer outfits and junior trends found at Goodwill stores in a clean, all-white room backdrop.

“The 3D showroom is going to be extremely compelling to the public. The designer looks really pop off of the stark white background, and we can’t wait to see the reaction it gets touring the Seattle streets,” said Chris Schuler, President of GoMobile Advertising.

The trucks began showcasing the exhibit around the Seattle area on Friday, June 20 and will finish Friday, June 27. Three scrolling billboards for Goodwill have also been running on GoMobile Advertising trucks since their partnership began on March 3. Goodwill’s campaign with GoMobile, which also features radio and newspaper promotions, will wrap up in late December.

Welcome to the new GoMobile Advertising Blog!


June 9th, 2008

So, we’ve finally succumbed to the pressure from our marketing friends to create a blog that will allow us to keep you posted on everything happening at GoMobile!

Here, we’ll be posting local and national Mobile Advertising campaigns we’ve been working on, new product launches, new hires, events we’ll be attending, conferences we’ll be holding, news stories written about us, and really anything else we think you might be interested in (or at least we’ll keep telling ourselves that).

We’d love to hear from you as well. Feel free to comment on a post and we’ll publish it. And stay tuned for more from your friends at GoMobile Advertising.