Archive for August, 2009

Kenneth Cole Uses Mobile Billboard Truck in NYC


August 28th, 2009

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To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it with male models, who were revealed to eager crowds surrounding the store. As the door swung open, the models, carrying stacks of silver shoe boxes, weaved through the crowd amidst cheers and entered the store to make the fancy delivery. With a turnaround time of only one week, the program generated a ton of buzz and was featured on national television program Access Hollywood. Kenneth Cole himself was in attendance at the event to meet and greet fans of the brand as well.

The new Silver Edition shoes feature a cork and Poron foam-lining designed to make wearing even sky high heels a comfortable experience. To see the line, visit

Unleashing Guerrilla on Seattle Streets


August 6th, 2009

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Untitled from GoMobile – Beyond Traditional on Vimeo.

Have you seen our Missing Guerrilla? Some eager GoTeam staffers attacked the 66,000 strong Seattle Sounders game at Qwest Field yesterday on a targeted guerrilla mission: to get the word out about the new GoMobile – Beyond Traditional. Armed with spray chalk (water soluble, of course), stencils, and “Missing Guerrilla” postings, we infiltrated the area and left no post or patch of cement (ok, there were probably a few patches we missed) untouched. In two words… strategic & fearless. If only the Sounders played that way last night… (BOO BARCELONA!)