Archive for June, 2010

Kirkland Loves The Street Taco Truck


June 15th, 2010


If there’s one thing we learned about Kirkland during our fifth FREE Street Taco event on Saturday, June 12th, it’s that they love to talk, dance and be filmed! A huge thanks to the people & city of Kirkland for helping make this event a huge success. We served over 400 tacos and were completely cleaned out of tacos by the end. After five events, we’ve served well over 2,000 free tacos and the buzz keeps getting larger and larger. We were on TV today, but more on that later…

Creating a Street Taco Truck for a Mobile Tour


June 14th, 2010


For our campaign with Qdoba Mexican Grill and their new Mini Street Taco product, we took an old, rusted vehicle and gave it a new life as a shiny and authentic Street Taco Truck ready to hit the road for a mobile tour! The overhaul included replacement of the entire interior including all pipes, fixtures, flooring and siding, as well as a completely hand-painted exterior which featured traditional Mexican bougainvillea flowers winding around the rear of the vehicle and large hand-painted Street Taco logos. We also designed and produced the exterior set surrounding the vehicle, including lighting, painted signs, custom finished tables and chairs and more.

For where the Street Taco Truck will be next, plus more photos and videos of our free taco events, visit The Street Taco Truck’s Facebook and Twitter pages!

Qdoba Street Taco Truck Sing-Along


June 9th, 2010


With over 1,500 FREE tacos served so far, the Qdoba Street Taco Truck is creating memories in the name of good friends, good times, and the new Mini Street Tacos from Qdoba Mexican Grill. These two guys came for the free tacos, and stayed for the opportunity to start a sing-along sensation.

For where we’ll be next, plus more photos and videos of our FREE Street Taco events, visit The Street Taco Truck’s Facebook and Twitter pages!

Seattle’s 1st FREE Street Taco Truck Serves over 1,000 Tacos in First 3 Events of Mobile Tour


June 1st, 2010

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GoMobile’s latest campaign in partnership with Qdoba Mexican Grill is making Seattle sizzle with the 1st ever FREE Street Taco Truck, which has served over 1,000 free tacos, so far, during its mobile tour using only social media to announce its locations. The Street Taco Truck campaign was designed by GoMobile to allow people to experience authentic Mexican street food culture while tasting Qdoba’s new product, Mini Street Tacos.

Qdoba’s Street Taco Truck launched fittingly on Cinco De Mayo in Fremont, and has since held events near The High Dive as well as in Queen Anne after the Tim McGraw concert on May 18. At least 6 more events are in the works, with future locations scheduled for Capital Hill and Ballard in the coming weeks.

Taking a word-of-mouth approach to their events, the Street Taco Truck is relying completely on social media to announce their upcoming locations only days before they arrive on-site. So far, they’ve received announcements from CitySearch, Yelp, and prominent Seattle bloggers, food columnists and radio DJs to help spread the word. Over 500 fans are tracking the truck on Facebook and Twitter, and numbers are growing daily. In addition to receiving a free Mini Street Taco, guests who visit the Street Taco Truck are given a coupon by trained GoMobile brand ambassadors for a Mini Street Taco meal and are also given a chance to win a trip to a Baja surf camp at

“Seattle’s street food movement is rapidly growing, and we wanted to contribute to that by allowing people to try Qdoba’s new product for themselves while experiencing that culture,” said Samuel Bolland, GoMobile Account Executive handling the Qdoba campaign. “Creating the campaign from start to finish has been a ton of fun.” GoMobile is taking on every aspect of the campaign including logo design, purchase and overhaul of the taco truck, microsite creation, social media management and event management. The entire campaign came together in just over three weeks and the vehicle was hand-painted by GoMobile.