In the world of digital marketing – it is apparent that the latest consensus among marketers has become “the bigger, the better.”

Behemoth digital sensory displays, over-the-top building projections/3D mapping and colossal touch screen boards are some of the latest marketing products that have been popping up in airports, in storefronts and on the sides of buildings.

These products are highly effective because they engage users through entertaining interaction, they promote brand awareness via an unexpected and fun platform and they offer an easy method for gathering consumer data by encouraging users to opt in (to join a mailing list, create an online account to access special rewards, etc.).

Here are a few examples of our favorite digital displays:

• Chevy Sonic: Claw Game Projection 3D Mapping/Building Projection Link: http://www.youtube.com/watch?v=nOtWppRMzjQ

• Clearwater & St. Petersburg, Fla. Motion Sensitive Digital Link: http://www.monstermedia.net/portfolio.php#208

• Yahoo! Bus Shelter GamesOversized Touch Screen Link: http://www.inquisitr.com/96339/san-fransisco-bus-shelter- games/

• World Outreach Church Projection Projection Mapping Link: http://rabbitholecreative.com/wp/work/woc-projection- mapping/