Archive for the ‘The Heritage Line’ Category

Pacific Northwest Ballet Brings Nutcracker to the Streets for Third Year!

November 10th, 2008

There’s no greater gift than a magical memory and no holiday entertainment quite like Nutcracker. Pacific Northwest Ballet has brought this cherished Stowell/Sendak classic ballet to the Northwest for 25 years and to celebrate, they’ve brought the joy of Nutcracker to the streets with a 3-D mobile display courtesy of GoMobile Advertising. The “Nut truck” features an enchanting excerpt of Maurice Sendak’s storybook world, complete with stage lighting and characters, while some of Nutcracker’s most memorable music plays to watching crowds through an external sound system. The truck will be seen at events around King County to bring cheer to families as well as awareness of Pacific Northwest Ballet’s 2008 Nutcracker season that is now underway.

To give back to the community that has supported Nutcracker for 25 years, Pacific Northwest Ballet has teamed with Northwest Harvest, GoMobile Advertising, and Industry Graphics for a food drive coined “Feed the Nutcracker, Feed the Community”. “The creative forces at GoMobile have expertly transformed our Nut Truck into a roving collection site for NW Harvest. This unique collaboration has expanded our collection efforts for NW Harvest, while offering great discounts on Nutcracker tickets–clearly a perfect partnership!” said Lia Chiarelli, PNB’s Associate Director of Marketing and Communications.

Giant Nutcracker bins will be at local grocery store events as well as Northwest Harvest events and the Macy’s Holiday Parade on Friday, November 28th to collect food for local families in need. Upcoming events include:

Albertsons Mercer Island

November 21, 2008 from 4pm to 7pm
2755 77th Ave SE
Mercer Island, WA 98040

Tackle Hunger with Seattle Seahawks 12pm-2pm
November 23, 2008 game starts at 1:15pm

Macy’s Holiday Parade
November 28, 2008 8am-7pm

Westlake Center & Pacific Place

Look for the Mice & Nutcracker Bins!

Safeway Coldcreek

December 4, 2008 4pm-7pm
6911 Coal Creek Pkwy SE
Newcastle, WA 98052

Home Team Harvest with KING 5

December 6, 2008
NORTHGATE MALL

Corner of Northgate Way & 5th NE
in the Northgate Mall parking lot
10AM-12PM
EVERETT MALL
1402 SE Everett Mall Way
1PM-3PM

Broadway QFC
December 12, 2008 4pm-7pm
523 E. Broadway
Seattle, WA 98102

Shanty Cafe Holiday Fundraiser
December 16, 2008 Until 3pm

Houston Gets Young & Free!

September 2nd, 2008

The Texas Dow Employees Credit Union, a not-for-profit financial cooperative 125,000 strong called us to kick off the launch their new “Young & Free” program with a college campus tour and search for the program’s spokesperson.

We designed a mobile event to engage the hard-to-reach 19-25 demographic by creating a festival on wheels. We ran a Guitar Hero competition where friends could compete head-to-head while being broadcast live through seven flat panel TVs to surrounding crowds. Outside, college-aged brand ambassadors engaged their peers about the benefits of managing their money with a credit union without feeling sales-y. Participants entered to win a Guitar Hero set-up and more information on the Young & Free program, and we re able to sign up for a free checking account on the spot.

During the 6-week campaign, we received over 5,000 enter-to-win entries, over 3,000 Guitar Hero games were played, and over 8,000 people were engaged about the Young & Free program. Immediately prior to our campaign, Young & Free Alberta ceased all other marketing spending, and registration into CWCU’s Young & Free checking account jumped 200% during and immediately after our campaign.

IKEA Uses Mobile Showroom to Deliver 2009 Catalogs

August 5th, 2008

To roll out the 2009 issue of their popular idea book to eager followers, IKEA is taking a unique approach to the traditional delivery system: they’re getting help by using a mobile billboard and 3D showroom vehicle from GoMobile! The truck will travel around the greater Puget Sound area, as well as make appearances at local fairs, festivals, and parades, passing out approximately 1 million copies of the IKEA catalogs for the third straight year. “This year, you’ll find 374 pages that provide ideas, inspiration, and solutions to everyone’s home furnishing needs. The theme for our 2009 IKEA catalog is ‘Home is the most important place in the world’. It will showcase our unique point of view – the home is made for living. You will find that we are focusing on three main areas of the home – the kitchen, the bedroom, and living room.” says IKEA Store Manager, Laurie Helm. “We’re always excited this time of year to show our customers all of our new products at our new lower prices.” The free-of-charge catalog will be released July 29th in more than 27 languages and shipped to over 35 countries around the world. The BioDiesel-fueled truck is a signature vehicle by GoMobile, and features mobile billboards on multiple sides that display new IKEA products at their ever-affordable prices. The crown jewel of the truck is a complete living space encapsulated in the truck’s glass sides that acts as an invitation to the IKEA store as well as inspiration to customers. This is the seventh partnership for IKEA and GoMobile, with past campaigns including the Twice Yearly Sale and their latest, “Live Small (in a BIG way)!” which showcased living ideas for small spaces and dorm rooms. The campaign kicks off July 29th and ends September 1st.

IKEA Offers Big Ideas for Small Space and Campus Living

July 20th, 2008

Furniture giant IKEA takes another step in promoting environmentally conscious living in their latest campaign “Live Small in a Big Way” which offers fun, economical solutions to small space living. The campaign utilizes experiential marketing, including a mobile 3D showroom that began touring the streets of Seattle beginning July 14th.

The campaign, which began just in time for college-bound students to start planning their dorm décor, features a complete room display as well as mobile billboards. Echoing its environmental undertones, the alternative campaign runs entirely on GoMobile’s BioDiesel-fueled trucks. The entire room showcases furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers.

“Live Small in a Big Way” marks the sixth campaign partnership for IKEA and GoMobile Advertising to date, with past promotions including IKEA’s new Teen Zone, as well as their infamous Twice Yearly Sale. “IKEA has always been about getting the most for your money, and this campaign physically shows how far that money can take you in designing a room around a small space,” says IKEA Advertising Manager Carol Merry.

The IKEA campaign began July 14th and wraps up July 26th.

A Million Reasons to Buy a New Phone (With AT&T!)

July 10th, 2008

AT&T is promoting key store openings and “a million reasons to buy a new phone event” around the Pacific Northwest featuring an innovative wrapped mobile advertising vehicle in AT&T colors from GoMobile. The vehicle features tongue-in-cheek banner messages offering a million reasons to buy an AT&T cell phone. The vehicle will be located at store grand openings in Portland, Spokane, and many AT&T sponsored events throughout the greater Seattle area.

This innovative mobile vehicle has a 3D display that spotlights an AT&T graphically branded money-blowing machine that participants enter for a limited time with the goal to grab as much AT&T cash as possible to use towards purchasing a new AT&T cell phone or accessory. There are nine scrolling billboards on the vehicle with messages such as “one human year is thirty cellular years” and “because your phone went hottubbing”.

“Mounting a money machine in the back of our GMA advertising vehicles was a smart move on AT&T’s part,” says Chris Schuler, President of GMA. “Tt offers AT&T a unique opportunity to create an emotional connection with their customers who can then turn their experience into cash for products sold at AT&T stores – a promotion that converts immediately into a purchase – the holy grail of marketing!”