Archive for the ‘The Heritage Line’ Category

The EX Awards Through Our Eyes

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April 29th, 2009

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Event Marketer magazine’s EX Awards were on Monday night, it’s now Wednesday afternoon and my body is just now returning to homeostasis (which tells you what a great event it was).  It was an excellent experience for Chris (President of GoMobile) and I to be able to rub elbows with a lot of our fellow experiential marketing industry colleagues and be recognized for the efforts we’ve made in creating a niche in this industry.  We were nominated for the Best Vehicle Design category for our mobile marketing campaign with Miller Chill last summer, and I would tell you what happened next, but I made a video blog during the event so you can see it all for yourself.

-Ryan



Miller Chill ADDY Award Update!

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April 20th, 2009

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[youtube=http://www.youtube.com/watch?v=L2qPSQuPEfo&hl=en&fs=1&]

As announced a couple blog posts down, as well as all over our website and the internet community as a whole (we hate secrets), we won a Silver ADDY Award for our Miller Chill campaign at last month’s local competition put on by the AAF.  Well, we just got word a couple days ago that at the regional competition (competing against five states in the Pacific Northwest,) we won another ADDY…And this time it’s GOLD! You should have seen us in the office when we heard.  Ryan, our Marketing Director, literally jumped from his chair, arms flailing, and he and I ran into Chris’ office like a couple of 5-year olds (which actually isn’t uncharacteristic of us.)  In other words, we’re all really excited.  From here, we’ll go on to the National competition held in the other Washington (DC) on May 8th and 9th. The Miller Chill Cuban Lounge campaign was an outstanding display that the team worked painstakingly on, so we kinda feel like proud parents of an honor student right now (look out for our “Our beer campaign can beat up your beer campaign” bumper stickers soon.)



Hey – We Won an ADDY!

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March 24th, 2009

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As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off!  Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards.  So, our entries will head to Spokane next week to be judged for regionals. The awards show was last Friday, and it was a blast.  Seattle does some really creative work!  We were honored to be there, humbled with our single award amidst some giant agencies taking home armfuls.



Not Your Mom’s Goodwill

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January 28th, 2009

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When Goodwill launched a new store on the hippest street in Seattle’s University District, they knew they had to get the attention of the 18-22 year olds who frequent the street known as simply “The Ave”. That meant ditching the typical clean, white walls for burnt red and army green, organizing the store to fit the choosy demographic, and hiring GoMobile to use non-traditional techniques to reach the locals. We created a 3D mobile showroom featuring fashion-forward outfits with pieces from Burberry and United Colors of Benetton, all found at local Goodwill stores.  We printed a bold statement, “Not Your Mom’s Goodwill,” on each side of the display to differentiate Goodwill On The Ave from other locations.  “This mobile showroom can be likened to owning a window display that spans The Ave in its entirely.  That kind of exposure will help introduce this unique Goodwill to the public in a fun way”, said GoMobile President Chris Schuler.



Holiday Shoppers Warm Up Black Friday by Donating to Northwest Harvest

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December 3rd, 2008

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[youtube=http://www.youtube.com/watch?v=wEuKIZpuaro&hl=en&fs=1]

As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off! Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards. So, our entries will head to Spokane next week to be judged for regionals. The awards show was last Friday, and it was a blast. Seattle does some really creative work! We were honored to be there, humbled with our single award amidst some giant agencies taking home armfuls.Pacific Northwest Ballet and GoMobile Advertising collected canned food and over $600 in cash donations at the Macy’s Holiday Parade for Northwest Harvest.

The economy may be suffering, but American shoppers are still finding room in their hearts and their wallets to donate to a good cause this holiday season.  With 35% more families visiting food banks this year, the call for donations has never been more urgent, and Seattle shoppers helped answer that call during the Macy’s Holiday Parade on November 28th.

Throughout the day, Pacific Northwest Ballet, GoMobile Advertising and event staff donated by AC Model and Talent raised over $600 in cash donations through their “Feed the Nutcracker, Feed the Community” food drive.  Canned and non-perishable food was also collected, with all contributions benefiting Northwest Harvest.   The “Feed the Nutcracker, Feed the Community” food drive has been collecting donations at local grocery stores and events in the greater Seattle area since mid-November.

This Saturday, December 6th, the Nut truck will be attending KING 5’s Home Team Harvest Food Drive.  The Nut truck will be at Tacoma Mall from 7am-9am, Northgate Mall from 10am-12pm and Everett Mall from 1pm-3pm accepting non-perishable and canned food as well as cash donations, all benefiting Northwest Harvest.

For a full list of upcoming donation events or more information, visit PNB.org.