In October of 2005, Pacific Northwest Ballet took a chance on a start-up company with stars in its eyes and dreams of breaking through the media clutter by taking brand experiences to the streets. After a successful scrolling billboard campaign for the 2005 Nutcracker season, we had an idea for the following year that would really shake things up. We convinced PNB that to really bring the magic of Nutcracker to the city of Seattle, they should allow us to build a live, physical representation of the show that would cruise around and visit events in a mobile glass showroom. The fact that they trusted us to depict Nutcracker in the same traditionally high standards that the city has come to expect from the professional, nationally-recognized ballet company was a Christmas miracle in itself!

Since that year, we’ve been in competition with ourselves to step up our partnership with PNB, developing new ways to excite families in Seattle and encourage them to make Nutcracker. That’s meant developing the “Feed the Nutcracker, Feed the Community” campaign in 2008, which now in it’s second year has raised over 1,000 pounds of food and diapers for families in need, and expanding our presence by unleashing Nutcracker street teams to the famous Macy’s Holiday Parade to pass out ticket coupons to those who donated what they could.

Now, in 2010, we feel it’s only fitting to look back on one of GoMobile’s first clients, one that believed in our vision and one that we have been proud to work with each and every year.

The holidays are supposed to be a time when families get together to share gifts and quality time with each other. With December being an important month in advertising, it’s not uncommon that the holiday spirit is lost in all the long nights, short deadlines, stressed clients and awkward social events. We know this more than anyone, so this year we vowed that if our ad agency friends couldn’t find time to celebrate, we’d bring the holiday celebration to them! We created the Christmasmobile – a roaming cozy Christmas lodge complete with all the makings of a traditional family gathering: a (faux) deer head mounted over a cozy fireplace, vintage lighting, and seating that puts you way too close to your weird Uncle Sal.

And what Christmas celebration could you last through without copious amounts of alcohol? We brought along Starbucks Coffee and hot chocolate, with Bailey’s Irish Cream and Peppermint Schnapps to ward off any Scrooges… or at least make them drunk Scrooges very quickly.

Imagine sitting in traffic next to a 5-foot tall hand spread over a slimy green blood-splattered background. Look a little closer and see that its thumb has been ripped from the hand, leaving a mangled mess of veins and skin in its place. Congratulations! You are now in the presence of Left 4 Dead 2, the sequel to the hugely popular original survival horror video game that launches November 17.

For the second year in a row, Gibson Media has called upon the unmatched force of the experiential outdoor advertising industry to saturate the streets with messaging promoting the release of the new Left 4 Dead 2. GoMobile wrapped two multimedia head-to-toe in the the grimy Left 4 Dead brand, and are showcasing new characters as well as Left 4 Dead’s signature bloody hand logo on scrolling billboards. The campaign is currently running in the greater Seattle area as one of the national launch cities for the game. To preorder Left 4 Dead 2, visit L4D.com.