Posts Tagged ‘Experiential’

Guerrilla Blast: Agency Target

September 10th, 2009

This is a rare look at the GoMobile guerrilla army doing what they do best: infiltrating high-traffic areas with targeted, strategic alternative media. In this instance, the squad targeted Seattle’s top advertising agencies with the Beyond Traditional message, using water-soluble spray chalk and high-pressure stencils. GoMobile is the ad agency’s secret weapon, designed to flawlessly execute all forms of non-traditional and experiential advertising beyond its four walls of conception. If you’re an agency that saw our message, let us know! You may have even earned a quarter, on us.

Kenneth Cole Uses Mobile Billboard Truck in NYC

August 28th, 2009


[youtube=http://www.youtube.com/watch?v=xFclVr3e-nU&hl=en&fs=1&]

To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it with male models, who were revealed to eager crowds surrounding the store. As the door swung open, the models, carrying stacks of silver shoe boxes, weaved through the crowd amidst cheers and entered the store to make the fancy delivery. With a turnaround time of only one week, the program generated a ton of buzz and was featured on national television program Access Hollywood. Kenneth Cole himself was in attendance at the event to meet and greet fans of the brand as well.

The new Silver Edition shoes feature a cork and Poron foam-lining designed to make wearing even sky high heels a comfortable experience. To see the line, visit KennethCole.com.

Unleashing Guerrilla on Seattle Streets

August 6th, 2009


Untitled from GoMobile – Beyond Traditional on Vimeo.

Have you seen our Missing Guerrilla? Some eager GoTeam staffers attacked the 66,000 strong Seattle Sounders game at Qwest Field yesterday on a targeted guerrilla mission: to get the word out about the new GoMobile – Beyond Traditional. Armed with spray chalk (water soluble, of course), stencils, and “Missing Guerrilla” postings, we infiltrated the area and left no post or patch of cement (ok, there were probably a few patches we missed) untouched. In two words… strategic & fearless. If only the Sounders played that way last night… (BOO BARCELONA!)

How to Crash a Street Fair

May 30th, 2009

To bring awareness to the many reasons for shopping at Goodwill, we crashed Seattle’s (250,000 strong) Folklife Festival with protesters dressed entirely in outfits found at actual Seattle Goodwill stores. They marched both at the festival’s entrance and inside the festival, with huge picket signs encouraging attendees to “Free Your Wardrobe!”, “Eliminate Waste, Save a Shirt!” and “Fight to Stop Outfit Dumping!”, etc. We handed out 10,000 special offer coupons for 30% any item at Goodwill, and afterward Seattle Goodwill saw an increase in door swings and sales.

Holiday Shoppers Warm Up Black Friday by Donating to Northwest Harvest

December 3rd, 2008


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As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off! Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards. So, our entries will head to Spokane next week to be judged for regionals. The awards show was last Friday, and it was a blast. Seattle does some really creative work! We were honored to be there, humbled with our single award amidst some giant agencies taking home armfuls.Pacific Northwest Ballet and GoMobile Advertising collected canned food and over $600 in cash donations at the Macy’s Holiday Parade for Northwest Harvest.

The economy may be suffering, but American shoppers are still finding room in their hearts and their wallets to donate to a good cause this holiday season. With 35% more families visiting food banks this year, the call for donations has never been more urgent, and Seattle shoppers helped answer that call during the Macy’s Holiday Parade on November 28th.

Throughout the day, Pacific Northwest Ballet, GoMobile Advertising and event staff donated by AC Model and Talent raised over $600 in cash donations through their “Feed the Nutcracker, Feed the Community” food drive. Canned and non-perishable food was also collected, with all contributions benefiting Northwest Harvest. The “Feed the Nutcracker, Feed the Community” food drive has been collecting donations at local grocery stores and events in the greater Seattle area since mid-November.

This Saturday, December 6th, the Nut truck will be attending KING 5’s Home Team Harvest Food Drive. The Nut truck will be at Tacoma Mall from 7am-9am, Northgate Mall from 10am-12pm and Everett Mall from 1pm-3pm accepting non-perishable and canned food as well as cash donations, all benefiting Northwest Harvest.

For a full list of upcoming donation events or more information, visit PNB.org.