Archive for the ‘Social Media Advertising’ Category

How To Succeed In Social Media Without Really Trying

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December 28th, 2011

Be Active

Consistently updating your Facebook, Twitter and LinkedIn pages and posting new content demonstrates to fans that your business is in-tune and engaged.

Be Accountable
Constantly scan your Facebook, Twitter and LinkedIn for recent posts/comments/tweets and any other feedback related to your page. Never forget that your Facebook wall and Twitter feed are public domain. It is up to you to police your page and be reactionary.

Be Accurate
Always make sure to check your spelling, check your grammar and check your facts before making any post public. The quickest way to lose the confidence of your consumer and the faith of your fans is to overlook errors, even as small as a typo.

Be Connective
It’s important that your business does not lose its identity by having a disconnect between the content and information supplied on its networking pages. At the same time, the content should not be identical on every page, or your fans and followers will view your company as uninspired and lazy. Your social pages should act as sisters, not twins.

Be Humorous
Informative tweets will win you credibility; humorous posts will earn you retweets, reposts, buzz and coverage. Find a healthy 50/50 balance of funny and informative and the fans and followers will come flocking.

 



3 Ways to Stand Out with the New Facebook Timeline

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October 26th, 2011

If you’ve been following the news lately you may have heard of Facebook’s new Timeline feature, currently in beta testing, that will be implemented into user profiles over the coming weeks. This is a huge stepping stone for Facebook as it allows the user to upload a custom photo and use it as a feature photo or banner that will be displayed on their profile. Check out the demo:

So, what does this have to do with your brand and what does it mean for your Facebook fan page?  Quite simply, it means more control over how your brand is viewed:

1. Control Your First Impression

First Impressions are everything.   Within 1 to 2 seconds of viewing a page, a user will decide if they’re going to stay and explore, or hit the dreaded back button.  Choosing a visually stunning cover photo to draw in fans rather than a blurry, pixelated or oversimplified (read: logo only) image is a poor brand signal

2. Bring New Products or Features Center Stage

The cover photo can be easily replaced to rotate out new products, advertising campaigns or promotions.  This is the first image people will see, so keeping it relevant and fresh is key.

3. Create a Unified Brand Experience

A brand’s profile photo and cover photo should work together, not clash or compete for attention, to create the perfect brand experience for consumers.  We like to use the profile photo as the brand’s logo, so that when comments, photos, or other content is posted users easily identify the poster, while using a large campaign or graphic image as the cover photo.

If you haven’t seen the new layout, check out these images we designed for a couple of our favorite brands:

 

 



Beyond Traditional’s Social Media Triumph for Seattle Goodwill

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October 1st, 2011

For its annual Back to College Discount Day sale, Seattle Goodwill called upon Beyond Traditional to help harness the power of social media and make this year’s event a huge success.

For the sale on Sept. 28, Seattle Goodwill planned to offer students 30 percent off their entire purchase when they shopped in-store, at any of the 20 Seattle Goodwill locations, and showed their student ID card. To raise awareness of the spectacular discount, the Beyond Traditional team worked extensively to promote the event through social media outreach & advertising, guerilla flyer postings, brand ambassador campus coverage and strategic placement of the Goodwill glass showroom truck.

At four, select locations (chosen to target students at the University of Washington, Seattle University, Seattle Pacific University and Western Washington University), Seattle Goodwill set up raffles for Goodwill gift cards worth anywhere between $5 and $100. Between 3 p.m. and 6 p.m. on Sept. 28, a drawing occurred every 15 minutes for Goodwill gift cards.

To promote the raffle, a “College Students Save!” tab was installed on the Seattle Goodwill Facebook fan page. Visitors were prompted to increase their odds of winning the $100 gift card by printing out an additional five raffle tickets. Thanks to targeted Facebook advertising and a compelling fan page tab, the Seattle Goodwill Facebook fan page saw an increase of 82 ‘likes’ in only two weeks. By the end of the campaign, the targeted Facebook ads had generated over 740 clicks.

Hype among students for this exclusive sale was enormous and crowds swarmed each of the four participating Goodwill stores where the gift card raffles were held. To see more photos from the sale, visit www.facebook.com/SeattleGoodwill.