GoMobile’s Mobile Christmasmobile… (it’s mobile)

February 4th, 2010

The holidays are supposed to be a time when families get together to share gifts and quality time with each other. With December being an important month in advertising, it’s not uncommon that the holiday spirit is lost in all the long nights, short deadlines, stressed clients and awkward social events. We know this more than anyone, so this year we vowed that if our ad agency friends couldn’t find time to celebrate, we’d bring the holiday celebration to them! We created the Christmasmobile – a roaming cozy Christmas lodge complete with all the makings of a traditional family gathering: a (faux) deer head mounted over a cozy fireplace, vintage lighting, and seating that puts you way too close to your weird Uncle Sal.

And what Christmas celebration could you last through without copious amounts of alcohol? We brought along Starbucks Coffee and hot chocolate, with Bailey’s Irish Cream and Peppermint Schnapps to ward off any Scrooges… or at least make them drunk Scrooges very quickly.

Posted by Kendall in The Heritage Line

Duvel Green’s Guerrilla Only Campaign!

January 13th, 2010

We really let the guerrilla out of its cage for the launch Duvel Green, a unique ale released by Belgian brewing company Duvel. We were asked by San Francisco’s Real Branding to mutually create and execute a complete guerrilla marketing campaign that took to the streets in New York City, Chicago & San Francisco during the month of December. We used a derivative of Geocaching, an outdoor activity that uses geographical points (usually latitude & longitude) to create a treasure hunt for participants, to dictate the vision for the entire campaign.

The goal was to create ground-level buzz for Duvel Green through multiple mediums that got people talking with the ultimate reward of tasting the golden ale for themselves. To do this, we installed over 100 wild postings (with over 2,000 posters) in the 3 cities, infiltrated metropolitan cores with over 180 brand ambassadors distributing 25,000 coasters which doubled as VIP passes to exclusive Duvel parties, and lit up the cities with building illuminations at night, all connected by identical brand messages. The result was a coherent campaign that filled up bars serving Duvel Green in each market – some even to the point of tapping out, with standing room only! We also gave away over 1,000 of Duvel Green’s signature glasses over the 3-week campaign to those who tried the beer themselves, and estimate total interactions and impressions at over one million. After consuming many a Duvel Green over the course of the campaign, our team’s grown quite addicted to the brew and we’d like to push for more frequent availability in our home city of Seattle!

To download the official GoMobile/Duvel Green press release, click here.

Posted by Kendall in Experiential - Building Illuminations, Experiential - Event Management, Experiential - Street Team

A Message from the President

December 23rd, 2009

Dear Friends, Affiliates and Colleagues,

It has come to our attention that a campaign is coming to the Northwest by way of Las Vegas, NV promoting an adult entertainment establishment on a mobile billboard vehicle. Although we respect the right to freedom of expression, we at GoMobile want to make it impeccably clear to our clients as well as the public that we are in no way affiliated with this campaign, its vehicle, or the company behind it. The vehicle is not a GoMobile Network vehicle, and it is in no way associated with GoMobile and any of its 60 affiliate markets across the country.

For over four years we have been no strangers to pushing the envelope with our signature glass-walled 3D mobile showroom vehicles, however we at GoMobile are held by a strong set of uncompromising moral standards that dictate what we put in front of the public. We will continue to be led by these morals in the future in everything we do, and thank you for your continued support of GoMobile, our clients, and our work!

Sincerely,

Chris Schuler
President, GoMobile

Posted by Kendall in Mobile Truck Advertising

GoMobile & Gibson Media Leave Streets Left 4 Dead…2!

November 17th, 2009

Imagine sitting in traffic next to a 5-foot tall hand spread over a slimy green blood-splattered background. Look a little closer and see that its thumb has been ripped from the hand, leaving a mangled mess of veins and skin in its place. Congratulations! You are now in the presence of Left 4 Dead 2, the sequel to the hugely popular original survival horror video game that launches November 17.

For the second year in a row, Gibson Media has called upon the unmatched force of the experiential outdoor advertising industry to saturate the streets with messaging promoting the release of the new Left 4 Dead 2. GoMobile wrapped two multimedia head-to-toe in the the grimy Left 4 Dead brand, and are showcasing new characters as well as Left 4 Dead’s signature bloody hand logo on scrolling billboards. The campaign is currently running in the greater Seattle area as one of the national launch cities for the game. To preorder Left 4 Dead 2, visit L4D.com.

Posted by Kendall in The Heritage Line

A Flurry of Campaigns

October 20th, 2009

The great thing about our scrolling billboard vehicles is that although they can be tricked out with 3D displays and custom wraps for the biggest brands (we’ve done multimedia campaigns for McDonalds, Coca-Cola, Hitachi, Safeco and IKEA to name a few), it is also the perfect advertising medium for local companies, non-profits and small businesses alike because it is cost-effective and can reach a company’s target demographic down to the specific neighborhood they’d like to reach. Not to mention a 10′ x 6′ ad gets a lot of attention on the streets, especially when it’s a scrolling ad like ours are!

October has been a busy month at GoMobile. Aside from prepping for some seriously big campaigns that we can’t even talk about yet (stay tuned for upcoming posts), we’ve been running multiple mobile marketing campaigns on our scrolling billboard trucks in the Seattle market for Party @ Display & Costume, Goodwill, Life Christian and Waterways. These represent local or non-profit companies that see the unparalleled benefit to interacting with the community through non-traditional and out-of-home advertising.

In out-of-home advertising, it’s all about catching the attention of the busy & bustling public. So sometimes, bigger really IS better. This month, we’ve introduced our larger than life A-frame vehicle to the streets in honor of Tacoma Holiday Food & Gift Festival at the Tacoma Dome beginning Oct 21st. The enormous 11′x22′ boards are back lit to ensure spectacular presentation during both day and evening and the vehicle can be parked at grand openings or in front of hard-to-see store locations for high visibility. Interested in the A-frame? Contact us here.

Posted by Kendall in Mobile Truck Advertising