With a busy NYC street virtually shut down by a tricked-out dessert truck, hoards of techies with a serious sweet tooth and a resounding chorus of off-key yodeling–you know Beyond Traditional must be nearby.

For the third-annual Internet Week New York, the team at Beyond Traditional not only worked with Yahoo! Studios to support them as a sponser of the event, but helped lead them in viral domination to become the No. 1 trending topic on Twitter during the course of the week!

BT enlisted NYC’s most popular dessert truck, decked it out in Yahoo! Studios signature purple and parked it on Internet Week HQ’s front step. Brand ambassadors distributed over 1,500 purple blackberry whoopie pies, creating a visual road block of hungry techies at West 18th Street in Manhattan. Over 600 people posed with their pies in front of the Yahoo! branded photo wall and performed their celebratory Yahoo! yodels–we suppose free pie is reason enough to make anyone shout “YahoooOOOOooOOOOooo!”

Beyond Traditional set up live web kiosks that showcased four of Yahoo! Studios’ most popular shows–OMG! Now, Breakout, Trending Now and Sports Minute. Live webisode tapings, held on-site, featured celebrity guest appearances by Khloe and Kourtney Kardashian and 30 Rock’s Judah Friedlander.

Over the week, Yahoo! Studios Gave away over 10,000 pieces of Yahoo! Studios branded collateral and featured a business card drop-box where attendees entered to win one of four HTC Flyer tablets.