AT&T is promoting key store openings and “a million reasons to buy a new phone event” around the Pacific Northwest featuring an innovative wrapped mobile advertising vehicle in AT&T colors from GoMobile. The vehicle features tongue-in-cheek banner messages offering a million reasons to buy an AT&T cell phone. The vehicle will be located at store grand openings in Portland, Spokane, and many AT&T sponsored events throughout the greater Seattle area.

This innovative mobile vehicle has a 3D display that spotlights an AT&T graphically branded money-blowing machine that participants enter for a limited time with the goal to grab as much AT&T cash as possible to use towards purchasing a new AT&T cell phone or accessory. There are nine scrolling billboards on the vehicle with messages such as “one human year is thirty cellular years” and “because your phone went hottubbing”.

“Mounting a money machine in the back of our GMA advertising vehicles was a smart move on AT&T’s part,” says Chris Schuler, President of GMA.  “Tt offers AT&T a unique opportunity to create an emotional connection with their customers who can then turn their experience into cash for products sold at AT&T stores – a promotion that converts immediately into a purchase – the holy grail of marketing!”

With November elections right around the corner and political candidates eager to create as much buzz as possible surrounding their names, it only makes sense that political hopefuls would want a piece of the experiential marketing industry for their campaigns.  You can imagine our excitement, then, when Todd Gibson for State Legislature summoned us to create an eye-catching 3D display on a signature truck to be used at events and parades this summer.

We brainstormed and came up with a really stand-out theme; the truck’s 3D display was divided into two equal sections to show two complete classrooms: one reminiscent of the 1800s with old wooden desks, pen quills and ink, and an old bookshelf with ratted books, and the other totally futuristic – with laptop computers, a flat-screen TV playing “Planet Earth”, and a modern, minimalist atmosphere.  During events and parades, the showroom really came alive with fully costumed actors playing their parts as school children and teachers.

During parades, we had Todd on a branded, wrapped Segway addressing the crowd through a wireless microphone while working the audience.  This gave him the opportunity to move around a large area and get noticed at the same time. The looks on the faces of the crowds were very compelling – the amount of exposure that this gave Todd was tremendous; it really got people talking about his message!

We’re very proud of how well this campaign turned out and are looking forward to flexing our muscle in future political campaigns!

For more information about Todd Gibson and his campaign, visit votetoddgibson.com