When Goodwill launched a new store on the hippest street in Seattle’s University District, they knew they had to get the attention of the 18-22 year olds who frequent the street known as simply “The Ave”. That meant ditching the typical clean, white walls for burnt red and army green, organizing the store to fit the choosy demographic, and hiring GoMobile to use non-traditional techniques to reach the locals. We created a 3D mobile showroom featuring fashion-forward outfits with pieces from Burberry and United Colors of Benetton, all found at local Goodwill stores. We printed a bold statement, “Not Your Mom’s Goodwill,” on each side of the display to differentiate Goodwill On The Ave from other locations. “This mobile showroom can be likened to owning a window display that spans The Ave in its entirely. That kind of exposure will help introduce this unique Goodwill to the public in a fun way”, said GoMobile President Chris Schuler.