To bring awareness to the many reasons for shopping at Goodwill, we crashed Seattle’s (250,000 strong) Folklife Festival with protesters dressed entirely in outfits found at actual Seattle Goodwill stores. They marched both at the festival’s entrance and inside the festival, with huge picket signs encouraging attendees to “Free Your Wardrobe!”, “Eliminate Waste, Save a Shirt!” and “Fight to Stop Outfit Dumping!”, etc. We handed out 10,000 special offer coupons for 30% any item at Goodwill, and afterward Seattle Goodwill saw an increase in door swings and sales.