Archive for September, 2011

Sunday Funday Wins for Seahawks, Beyond Traditional & Qdoba

September 26th, 2011

Sunday’s home opener was a victory for both the Seattle Seahawks and Beyond Traditional’s client Qdoba!

The Beyond Traditional team was on-site at CenturyLink Field to launch Qdoba’s Ultimate Tailgating Experience! Our tailgating tent was completely packed with excited Seahawks fans noshing on free samples of Qdoba chips and queso and sipping beverages from Coca-Cola. While filling up, fans watched pre-game coverage on four flat screen, plasma TVs, powered-up their phones at our charging stations, taunted friends that weren’t there on Facebook at our social stations and enjoyed free swag–including ticket-holding lanyards and Qdoba cards loaded with another order of free chips and Queso!

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Mobile Tour Success For Queso Quest

September 20th, 2011

Fresh off of the success of recent food truck-based, alternative campaigns for Yahoo! Studios and Jack in the Box, Beyond Traditional was called upon by Qdoba Chicago and Amalgamated to commandeer a popular Chicago food truck and manage all logistics pertaining to the mobile aspect of the ‘Queso Quest.’ Beyond Traditional was tasked to outfit the truck with a full, branded wrap, and coordinate all staffing and scheduling for the city-wide mobile tour.

Captaining the truck was Chicago comedian Joey Dundale. His mission was to spread his love of Qdoba’s deliciously addictive three-cheese Queso to the Chicago masses. Over three weeks, Joey and the Queso truck made stops in six different cities in-and-around the Greater Chicago Metropolitan Area. While in Chicago, Joey visited some of the city’s most iconic landmarks-including Soldier Field, Chase Tower, Union Station and the Magnificent Mile.

The Queso Quest truck tour came to an end on Sept. 14; over the course of the campaign, 9,550 samples of chips and Queso, 5,425 Qdoba Chicago coupons and 2,100 menus were handed out to consumers.

For more information, or to view additional photos and video from Joey’s epicurean adventure, visit www.QuesoQuest.com. To learn more about mobile tours/mobile billboards/truck advertising opportunities, contact us at 206.973.3660.

Beyond Traditional Launches Mobile Truck Tour for PSE

September 1st, 2011

This summer, Beyond Traditional partnered with Puget Sound Energy and Colehour + Cohen to create a mobile scrolling truck for PSE’s Rock the Bulb: The Re-Energize Tour.

The “Bulb Mobile” was a branded, double scrolling truck, packed-to-the-roof with energy efficient light bulbs. The truck ran on biodiesel fuel and showcased scrolling campaign advertisements as well as a list of tour dates.

The 10-week mobile truck tour launched in late June and focused on eight cities throughout the Puget Sound Area. Stops included local farmer’s markets, community events, parades and storefronts. Passersby were invited to learn more about improving the energy efficiency of their homes through use of energy-saving compact fluorescent light bulbs (CFL); each visitor received a free ENERGY STAR-qualified CFL. The goal of the tour was to promote the Rock the Bulb events and encourageconsumers to make the switch from incandescent bulbs to CFL–which would save PSE costumers over $9 million and eliminate over 50 million pounds in greenhouse gas emissions over the lifespan of the bulbs.

Over 40,000 bulbs were handed out from the Bulb Mobile throughout the duration of the campaign. The campaign wrapped up in late August with the truck’s final stop in Burlington. To view more photos of the Bulb Mobile in action, visit www.facebook.com/ReEnergize.