Mobile Tour Success For Queso Quest

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September 20th, 2011

Fresh off of the success of recent food truck-based, alternative campaigns for Yahoo! Studios and Jack in the Box, Beyond Traditional was called upon by Qdoba Chicago and Amalgamated to commandeer a popular Chicago food truck and manage all logistics pertaining to the mobile aspect of the ‘Queso Quest.’ Beyond Traditional was tasked to outfit the truck with a full, branded wrap, and coordinate all staffing and scheduling for the city-wide mobile tour.

Captaining the truck was Chicago comedian Joey Dundale. His mission was to spread his love of Qdoba’s deliciously addictive three-cheese Queso to the Chicago masses. Over three weeks, Joey and the Queso truck made stops in six different cities in-and-around the Greater Chicago Metropolitan Area. While in Chicago, Joey visited some of the city’s most iconic landmarks-including Soldier Field, Chase Tower, Union Station and the Magnificent Mile.

The Queso Quest truck tour came to an end on Sept. 14; over the course of the campaign, 9,550 samples of chips and Queso, 5,425 Qdoba Chicago coupons and 2,100 menus were handed out to consumers.

For more information, or to view additional photos and video from Joey’s epicurean adventure, visit www.QuesoQuest.com. To learn more about mobile tours/mobile billboards/truck advertising opportunities, contact us at 206.973.3660.





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