If you’ve been following the news lately you may have heard of Facebook’s new Timeline feature, currently in beta testing, that will be implemented into user profiles over the coming weeks. This is a huge stepping stone for Facebook as it allows the user to upload a custom photo and use it as a feature photo or banner that will be displayed on their profile. Check out the demo:
So, what does this have to do with your brand and what does it mean for your Facebook fan page? Quite simply, it means more control over how your brand is viewed:
1. Control Your First Impression
First Impressions are everything. Within 1 to 2 seconds of viewing a page, a user will decide if they’re going to stay and explore, or hit the dreaded back button. Choosing a visually stunning cover photo to draw in fans rather than a blurry, pixelated or oversimplified (read: logo only) image is a poor brand signal
2. Bring New Products or Features Center Stage
The cover photo can be easily replaced to rotate out new products, advertising campaigns or promotions. This is the first image people will see, so keeping it relevant and fresh is key.
3. Create a Unified Brand Experience
A brand’s profile photo and cover photo should work together, not clash or compete for attention, to create the perfect brand experience for consumers. We like to use the profile photo as the brand’s logo, so that when comments, photos, or other content is posted users easily identify the poster, while using a large campaign or graphic image as the cover photo.
If you haven’t seen the new layout, check out these images we designed for a couple of our favorite brands: