Beyond Traditional’s Advertising Truck on Good Morning America!

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November 9th, 2010

To execute the experiential launch of interior designer Jonathan Adler’s new books, Sterling Publishing chose Beyond Traditional to feature Adler’s Happy Chic furniture line in a glass-walled 3D mobile showroom advertising truck. The campaign, which was featured on Good Morning America on November 1st, was a joint execution between Beyond Traditional and GoMobile Network Affiliate Jeff Sheck in New York City.

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