Imagine sitting in traffic next to a 5-foot tall hand spread over a slimy green blood-splattered background. Look a little closer and see that its thumb has been ripped from the hand, leaving a mangled mess of veins and skin in its place. Congratulations! You are now in the presence of Left 4 Dead 2, the sequel to the hugely popular original survival horror video game that launches November 17.

For the second year in a row, Gibson Media has called upon the unmatched force of the experiential outdoor advertising industry to saturate the streets with messaging promoting the release of the new Left 4 Dead 2. GoMobile wrapped two multimedia head-to-toe in the the grimy Left 4 Dead brand, and are showcasing new characters as well as Left 4 Dead’s signature bloody hand logo on scrolling billboards. The campaign is currently running in the greater Seattle area as one of the national launch cities for the game. To preorder Left 4 Dead 2, visit L4D.com.