At the Seattle Mariners home opener, the team from Beyond Traditional celebrated its third year of partnership with Qdoba Seattle by taking this year’s Summer Sampling Tour to the next level.

Three months ago, Qdoba Seattle came to Beyond Traditional with a challenge–how can we expand upon our event footprint outside of the allure of a free food truck?

We put our heads together and the answer came easily–what’s more nostalgic, fun and social than a photo booth? What could top the instant gratification of a photo print out and the unique takeaway of a custom keepsake?

We quickly got to work and, in a matter of days, we designed and built the interactive photo booth in-house, equipped it with a touch screen monitor and linked the system with WiFi technology so that photos were instantly uploaded, emailed directly to participants and printed on-site for fans to take home and post on their refrigerators.

Over the course of two and a half hours, over 1,000 samples of Qdoba’s hot and savory chips and Queso were passed out and 130 fans climbed into the Qdoba photo booth to “flavor-ize” themselves and show us their best “cheesy,” “spicy” and “sweet” faces.

To view more photos from the game visit www.qdobacruiser.com–the campaign’s online hub, also built and designed by Beyond Traditional.