To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it with male models, who were revealed to eager crowds surrounding the store. As the door swung open, the models, carrying stacks of silver shoe boxes, weaved through the crowd amidst cheers and entered the store to make the fancy delivery. With a turnaround time of only one week, the program generated a ton of buzz and was featured on national television program Access Hollywood. Kenneth Cole himself was in attendance at the event to meet and greet fans of the brand as well.
The new Silver Edition shoes feature a cork and Poron foam-lining designed to make wearing even sky high heels a comfortable experience. To see the line, visit KennethCole.com.