The first free sampling mobile tour program from Jack in the Box® keeps on truckin’ across the great state of Texas – from Houston, to Austin and now in Dallas, The Jack Burger Truck will be giving away free Jumbo Jack® burgers with cheese at the city’s most prolific events, including Texas Rangers games, Baylor University and Southern Methodist University athletic and community events and an appearance at the Crowne Plaza Invitational.

Catch the Jack Burger Truck in the Lone Star State before it heads to the Rockies!

To view photos from the road and the tour schedule, visit www.Facebook.com/MunchieMobile.

Beyond Traditional partnered with Seattle-based agency Curator PR to launch the Vayama Go Somewhere Tour for the international-focused online travel agency, Vayama.

The focal point of the 12-city mobile marketing campaign is the custom-designed Advertising Vehicle, offering a unique experience and inspiring people to think about international travel. Attendees at some of the nation’s most widely attended cultural events, food fairs and lifestyle expositions will be invited to interact with the Vayama experience through three elements: a passport photo booth, an international trivia game and an interactive iPad app.

The passport photo booth presents people with a tangible takeaway as part of the first steps toward making their dreams of international travel a reality. Event attendees will be able to have their official passport picture taken and printed on-site within minutes.

Event-goers will also be able to challenge their family, friends and strangers in a game show about international trivia. As questions are displayed on an 80” outward facing TV mounted on the Ad Vehicle, participants at iPad podiums can scroll through multiple choice answers and lock in their selection, earning points with each correct answer. At the end of each game, participants will be prompted to enter the Go Somewhere Sweepstakes for a chance to win an international trip.

Additionally, attendees are invited to step inside the vehicle to interact with a custom-created iPad app, allowing people to navigate an interactive map to learn compelling facts about different cities around the globe, see beautiful images and watch picturesque time-lapsed videos. Users will also be able to enter the Go Somewhere Sweepstakes from all iPads set up in the interior of the Ad Vehicle, as well as their personal smartphones.

The Go Somewhere Tour has officially hit the road as of April 12, so click here to find out where you can catch the Ad Vehicle in-person. If we miss you on the tour, not to worry, Vayama has invited all Facebook users to participate in the Go Somewhere Sweepstakes for a change to win the Grand Prize – an international trip valued at $5,500. A lucky winner will receive two round-trip air tickets on Emirates Airline, plus US $2,000 spending money! Enter before August 4, 2013 at Vayama.com Facebook page.

The Jack Burger Truck is coming to Austin!

After a successful tour of Houston, in late December and January, the Jack Burger Truck is on the road and scheduled to roll into the Austin market on Feb. 23 – just in time for SXSW! With an impressive event lineup, that includes appearances at Rodeo Austin, the Zilker Kite Festival and Interactive Week at SXSW, the vehicle is primed to attract innumerable impressions and distribute thousands of Jumbo Jack® burgers with cheese to Austinites!

For more information, photos and to follow the truck as it tours Austin, visit www.facebook.com/munchiemobile!

The Jack Burger Truck is in Baton Rouge!

After distributing thousands of Jumbo Jack® burgers with cheese in Greenville, S.C., the Jack Burger Truck hit the road and set out for Louisiana, just in time for Halloween! On Saturday evening, Oct. 20, the truck’s running lights were aglow as the crew began serving up hot burgers to attendees waiting in line to enter the 13th Gate Haunted House, the scariest haunted attraction in the nation!

By midnight, our crew cooked and served 1,456 burgers to zombies, evil clowns, mad men and horror fans alike! Check out photos here: http://www.facebook.com/media/set/?set=a.435060946549925.101277.153960694659953&type=1

The next stop for the Jack Burger Truck in Baton Rouge will be at LSU for the team’s football game against Ole Miss on Nov. 10! Click here for the full tour schedule: http://www.facebook.com/MunchieMobile/app_431700306875445

The Jack Burger Truck debuted at the CMA Music Festival & Fan Fair in June 2012; it then embarked on a five-month tour of the Southeast in the mission of bringing savory Jack in the Box® menu items to the masses.

For more information about The Jack Burger Truck and to find out where it will be next, visit www.facebook.com/MunchieMobile or follow the truck on Twitter – @MunchieMobile.