This summer, Beyond Traditional partnered with Puget Sound Energy and Colehour + Cohen to create a mobile scrolling truck for PSE’s Rock the Bulb: The Re-Energize Tour.

The “Bulb Mobile” was a branded, double scrolling truck, packed-to-the-roof with energy efficient light bulbs. The truck ran on biodiesel fuel and showcased scrolling campaign advertisements as well as a list of tour dates.

The 10-week mobile truck tour launched in late June and focused on eight cities throughout the Puget Sound Area. Stops included local farmer’s markets, community events, parades and storefronts. Passersby were invited to learn more about improving the energy efficiency of their homes through use of energy-saving compact fluorescent light bulbs (CFL); each visitor received a free ENERGY STAR-qualified CFL. The goal of the tour was to promote the Rock the Bulb events and encourageconsumers to make the switch from incandescent bulbs to CFL–which would save PSE costumers over $9 million and eliminate over 50 million pounds in greenhouse gas emissions over the lifespan of the bulbs.

Over 40,000 bulbs were handed out from the Bulb Mobile throughout the duration of the campaign. The campaign wrapped up in late August with the truck’s final stop in Burlington. To view more photos of the Bulb Mobile in action, visit www.facebook.com/ReEnergize.