Seattle’s 1st FREE Street Taco Truck Serves over 1,000 Tacos in First 3 Events of Mobile Tour

June 1st, 2010

GoMobile’s latest campaign in partnership with Qdoba Mexican Grill is making Seattle sizzle with the 1st ever FREE Street Taco Truck, which has served over 1,000 free tacos, so far, during its mobile tour using only social media to announce its locations. The Street Taco Truck campaign was designed by GoMobile to allow people to experience authentic Mexican street food culture while tasting Qdoba’s new product, Mini Street Tacos.

Qdoba’s Street Taco Truck launched fittingly on Cinco De Mayo in Fremont, and has since held events near The High Dive as well as in Queen Anne after the Tim McGraw concert on May 18. At least 6 more events are in the works, with future locations scheduled for Capital Hill and Ballard in the coming weeks.

Taking a word-of-mouth approach to their events, the Street Taco Truck is relying completely on social media to announce their upcoming locations only days before they arrive on-site. So far, they’ve received announcements from CitySearch, Yelp, and prominent Seattle bloggers, food columnists and radio DJs to help spread the word. Over 500 fans are tracking the truck on Facebook and Twitter, and numbers are growing daily. In addition to receiving a free Mini Street Taco, guests who visit the Street Taco Truck are given a coupon by trained GoMobile brand ambassadors for a Mini Street Taco meal and are also given a chance to win a trip to a Baja surf camp at www.QdobaStreetTacos.com.

“Seattle’s street food movement is rapidly growing, and we wanted to contribute to that by allowing people to try Qdoba’s new product for themselves while experiencing that culture,” said Samuel Bolland, GoMobile Account Executive handling the Qdoba campaign. “Creating the campaign from start to finish has been a ton of fun.” GoMobile is taking on every aspect of the campaign including logo design, purchase and overhaul of the taco truck, microsite creation, social media management and event management. The entire campaign came together in just over three weeks and the vehicle was hand-painted by GoMobile.

Posted by Kendall in #ThinkBT, Experiential - Event Management, Experiential - Street Team

Happy Earth Day!

April 22nd, 2010

Happy Earth day! To do our part, our team will be letting it mellow, operating by candlelight whenever possible, and converting all typefaces to Helvetica extra light before printing emails and memos. What will you be doing to save the Earth today?

Posted by Kendall in Mobile Truck Advertising

ADDY Rejects

April 20th, 2010


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The following is what happens when the creative team at GoMobile has a brain child, and stays at the office past midnight to nurture it. The ADDY Awards are the world’s largest advertising competition, sponsored by the American Advertising Federation (AAF). After having taken home the Gold for our Miller Chill campaign in 2009, we were snubbed this year and took it kind of personally. Feeling a little left out, we decided to turn to our fellow Addy Rejects and create, for all of us, a safe place to discuss our feelings. A haven if you will. And with that… www.ADDYRejects.com was born.

While attending our local ADDY award ceremony in Seattle, we distributed fake ADDY Reject business cards to our friends and colleagues and, with a pat on the back, offered them support of they needed it after the award ceremony. Our crew also congratulated the winners with a building illumination outside the event, which was updated with all local ADDY Gold winners. A special ADDYRejects Twitter congratulated winners, consoled losers, and an emergency hot line (which conveniently went to voicemail) allowed distraught advertising professionals to vent their frustrations.

If www.ADDYRejects.com looks a little …different… aesthetically, than our other work… well, good. We had a lot of fun taking a time machine back to the internet circa 1996 and had many laughs at those who participated via our Guestbook.

Posted by Kendall in Mobile Truck Advertising

Celebrating Five Years of Excellence: GoMobile & PNB

March 31st, 2010

In October of 2005, Pacific Northwest Ballet took a chance on a start-up company with stars in its eyes and dreams of breaking through the media clutter by taking brand experiences to the streets. After a successful scrolling billboard campaign for the 2005 Nutcracker season, we had an idea for the following year that would really shake things up. We convinced PNB that to really bring the magic of Nutcracker to the city of Seattle, they should allow us to build a live, physical representation of the show that would cruise around and visit events in a mobile glass showroom. The fact that they trusted us to depict Nutcracker in the same traditionally high standards that the city has come to expect from the professional, nationally-recognized ballet company was a Christmas miracle in itself!

Since that year, we’ve been in competition with ourselves to step up our partnership with PNB, developing new ways to excite families in Seattle and encourage them to make Nutcracker. That’s meant developing the “Feed the Nutcracker, Feed the Community” campaign in 2008, which now in it’s second year has raised over 1,000 pounds of food and diapers for families in need, and expanding our presence by unleashing Nutcracker street teams to the famous Macy’s Holiday Parade to pass out ticket coupons to those who donated what they could.

Now, in 2010, we feel it’s only fitting to look back on one of GoMobile’s first clients, one that believed in our vision and one that we have been proud to work with each and every year.

Posted by Kendall in The Heritage Line

BookRenter.com & GoMobile Protest Overpriced Books

February 7th, 2010

The average college student spends nearly $1000 on textbooks each year – a number that is rarely questioned, as students think that buying from their campus bookstore or online is their only option. BookRenter.com contacted us to develop a ground-level guerrilla marketing campaign that doubled as a wake-up call for college students about the high cost of textbooks while engaging them in real, one-on-one conversations about alternatives.

After meeting with the BookRenter.com team and gathering a feel for their brand and their goals, we developed a campaign that played off the familiar visual of a campus protest. We handled all aspects of the campaign, including concept, design, management and execution. We targeted University of South Florida in Tampa, University of Texas in Austin and San Diego State University in January, as students were starting a new quarter and requiring new textbooks. During our conversations with students, we distributed $5.00 off coupons for each school with a special tracking code that allowed BookRenter.com to see the jump in sales from the campaign, individual to each school.

“Typical college protests usually focus on a polarizing topic that can pin students against each other, but the issue of overpriced books is one that resonates with ALL students and unites them, and it was a topic that once brought up, got a lot of strong reactions from frustrated students,” said Jamie Hall, Marketing Associate at GoMobile. “As a recent graduate, I was angry that a service like this didn’t exist for me!”

In just one week at each school, over 23,000 coupons were distributed with a substantial jump in BookRenter.com online orders!

Posted by Kendall in Experiential - Event Management, Experiential - Street Team