Archive for the ‘#ThinkBT’ Category

Beyond Traditional Launches Moto Maker Tour


December 6th, 2013

Beyond Traditional has teamed up with Verizon and Motorola to launch the Moto Maker Tour designed to promote the new Moto X customizable phone. This tour acts as a test market for Motorola and Verizon to engage with consumers by demonstrating the ease of the Moto Maker and also give them the opportunity to experience the slick curved design of the Moto X.

The 3D mobile showroom is tricked out with seven Motorola mobile devices including 3 Moto X phones, a Xyboard tablet, and Sol Republic headphones. While inside the showroom consumers can design their favorite version of the Moto X, with over 2,000 customizable options. Consumers can walk away with Motorola branded touchscreen that keeps their hands warm while allowing them to still use their phones.

The Moto Maker Tour is making stops at events through December 22nd, including the Macklemore and Ryan Lewis concerts at Key arena.  To see where you can catch the Moto Maker tour and design your own Moto X phone visit Beyond Traditional’s Facebook page.


Black Friday Guerrilla Campaign


December 4th, 2013

The next best word to describe Black Friday after chaos is lines. Some people begin lining up as early as Monday before Thanksgiving to be sure that they were the first ones in those doors to grab the best deals. This year, Black Friday promotions had an earlier start than past years, leading us to conclude that people would become hungry once the turkey coma subsided and tired as they forged on through the wee hours. To prevent consumers from making rash decisions due to the effects of being exhausted and “hangry” (that’s anger induced by hunger), Beyond Traditional deployed the Jack Munchie Mobile and kicked-off the Verizon & Motorola Moto Maker Tour to engage with consumers in a surprise-and-delight manner.

The Jack Munchie Mobile, currently in Oklahoma City, rolled into a Best Buy parking lot before the doors opened for its big promotional deals to serve people waiting in line. Consumers and employees were excited to sample tacos, Jumbo Jack® burgers with cheese, seasoned curly fries, and milkshakes. With the extra burgerpower fuel, consumers were ready to brave the chaos that was about to ensue while others treated themselves to a victory burger after emerging from the store, purchases in hand. Overall, 1,260 food items and 1,500 coupons were distributed.

The Verizon & Motorola Moto Maker Tour officially launched at the Seattle Macy’s Day Parade, but we decided to offer a teaser to Black Friday shoppers. Armed with Black Friday survival kits complete with energy drinks and snacks, a brand team infiltrated busy mall locations to distribute these packs to consumers. Consumers graciously accepted the packs, allowing for brand ambassadors to interact with consumers in a unique way. The brand team was able to directly interact with 200 consumers in addition to the hundreds of consumers who viewed the branded mobile showroom and bright visual TV display.

Not all marketing promotions during Black Friday need to promote a savings event. It provides an opportunity for brands to think differently by creating campaigns that engage with consumers through direct interaction. We took the opportunity to position our clients as the hero of the day in the midst of the craziness surrounding Black Friday to create meaningful relationships between the brand and consumers and the results were overwhelmingly positive.


Vayama Go Somewhere Interactive Mobile Tour Completes Its Journey


August 10th, 2013

Wanting to get people one step closer to making wanderlust fantasies a reality,’s Go Somewhere Tour traveled to thirteen cities to inspire consumers to explore the world we live in.  The mobile tour consisted of an 22-foot custom designed advertising vehicle that acted as a global discovery hub featuring fun activities and an online sweepstakes. The mobile showroom tour garnered over 2 million impressions on its four-month long trip as it attended 54 fairs, festivals, and community events.

The Go Somewhere Tour launched in April at the Toyota Grand Prix in Long Beach, CA and completed its journey at Seattle’s Seafair weekend. Curator PR and Beyond Traditional came together to produce the 3D mobile showroom and experiential tour to provide consumers with an immersive brand experience. One of the hurdles of international travel is that only less than half of the American population has a valid passport. Beyond Traditional saw this as an opportunity to engage with consumers by offering official passport photos onsite.

Along with brand ambassadors distributing branded collateral and boarding passes, event attendees were given the chance to win prizes by playing a game of travel trivia (60 was the high score to beat!) hosted on a 80” TV that was mounted on the side of the vehicle.

More photos of the tour are available at


The Jack Munchie Mobile Is Back To Serve The Midwest


July 25th, 2013

We are excited to celebrate our fourth year of managing multi-state food sampling tours for Jack in the Box® with the relaunch of the Jack Munchie Mobile. The 34’ custom-built mobile restaurant first made its debut in 2011 in San Diego County. In 2012, the Jack Munchie Mobile was also joined by The Jack Burger Truck to continue to support the Jack in the Box brand in the Southeastern states. The food truck fleet has served at over 350 events, festivals, and even a wedding since their initial rollouts.

To gear up for Jack in the Box’s latest initiative for promotion in new and emerging markets, the Jack Munchie Mobile was freshened up with a new look. This unique food truck is particularly special in its ability to serve a selection of Jack in the Box favorites including Jumbo Jack® burgers with cheese, seasoned curly fries, tacos, and for the cherry on top of this tour, real ice cream shakes.

The Jack Munchie Mobile will be making its first stop in Indianapolis. People of Indianapolis will be able to catch the Jack Munchie Mobile at events around the city to support Jack in the Box’s continual commitment to community outreach and support.

To catch where the Jack Munchie Mobile is stopping next, check out or follow @MunchieMobile on Twitter.


Seattle’s 1st FREE Street Taco Truck Serves over 1,000 Tacos in First 3 Events of Mobile Tour


June 1st, 2010

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GoMobile’s latest campaign in partnership with Qdoba Mexican Grill is making Seattle sizzle with the 1st ever FREE Street Taco Truck, which has served over 1,000 free tacos, so far, during its mobile tour using only social media to announce its locations. The Street Taco Truck campaign was designed by GoMobile to allow people to experience authentic Mexican street food culture while tasting Qdoba’s new product, Mini Street Tacos.

Qdoba’s Street Taco Truck launched fittingly on Cinco De Mayo in Fremont, and has since held events near The High Dive as well as in Queen Anne after the Tim McGraw concert on May 18. At least 6 more events are in the works, with future locations scheduled for Capital Hill and Ballard in the coming weeks.

Taking a word-of-mouth approach to their events, the Street Taco Truck is relying completely on social media to announce their upcoming locations only days before they arrive on-site. So far, they’ve received announcements from CitySearch, Yelp, and prominent Seattle bloggers, food columnists and radio DJs to help spread the word. Over 500 fans are tracking the truck on Facebook and Twitter, and numbers are growing daily. In addition to receiving a free Mini Street Taco, guests who visit the Street Taco Truck are given a coupon by trained GoMobile brand ambassadors for a Mini Street Taco meal and are also given a chance to win a trip to a Baja surf camp at

“Seattle’s street food movement is rapidly growing, and we wanted to contribute to that by allowing people to try Qdoba’s new product for themselves while experiencing that culture,” said Samuel Bolland, GoMobile Account Executive handling the Qdoba campaign. “Creating the campaign from start to finish has been a ton of fun.” GoMobile is taking on every aspect of the campaign including logo design, purchase and overhaul of the taco truck, microsite creation, social media management and event management. The entire campaign came together in just over three weeks and the vehicle was hand-painted by GoMobile.