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GoMobile, in conjunction with Coca-Cola, implemented a seven market campaign for Sprite entitled, “Bring Home the Green.”  Seven mobile multimedia vehicles were each equipped with two sets of scrolling Sprite billboards that captured the attention of the public by announcing an enter-to-win contest with Sprite giving away $100 every ten minutes.  Through the billboards, participants were invited to go to MyCokeRewards.com to enter.

The promotion, which was “Back to School” focused, targeted high-traffic retail locations in each market as well as specific target neighborhoods that fit the demographic, courtesy of a custom-designed traffic plan developed by GoMobile.  Specific locations targeted included Wal-Mart, Kroger, H.E.B, and Fiesta.  To ensure lasting exposure, the vehicle intermixed canvassing a three to five mile radius around each store location and stationing at key high-visibility spots in front of each location while scrolling.  Aside from retail, the vehicle canvassed and parked at various events, concert venues and parks.  To compliment the scrolling truck in the Houston and New Orleans markets, Sprite set up radio remotes where GoMobile dispersed Sprite product and engaged consumers in the brand.