Posts Tagged ‘Product Sampling’

Kenneth Cole Uses Mobile Billboard Truck in NYC

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August 28th, 2009

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[youtube=http://www.youtube.com/watch?v=xFclVr3e-nU&hl=en&fs=1&]

To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it with male models, who were revealed to eager crowds surrounding the store. As the door swung open, the models, carrying stacks of silver shoe boxes, weaved through the crowd amidst cheers and entered the store to make the fancy delivery. With a turnaround time of only one week, the program generated a ton of buzz and was featured on national television program Access Hollywood. Kenneth Cole himself was in attendance at the event to meet and greet fans of the brand as well.

The new Silver Edition shoes feature a cork and Poron foam-lining designed to make wearing even sky high heels a comfortable experience. To see the line, visit KennethCole.com.



A&W Restaurant Offers Sweet Relief to Summer Heat in Mobile Smoothie Machine

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July 3rd, 2008

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To combat the expected sweltering summer heat in the months ahead, A&W will begin touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.

A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee.  In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds.

The state-of-the-art truck comes courtesy of GoMobile, an experimental marketing company that A&W is partnering with for their campaign.  “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile.

A&W and GoMobile’s campaign will wrap up August 3rd.