Projection advertising has come a long way over the last few years. Take our recent Black Friday campaign for Jack in the Box in San Jose – using projection equipment mounted to a mobile unit, we were able to project high-definition images onto street scapes in some of the area’s most popular shopping and nightlife destinations.
Building projections are a relatively low- cost way to break into the non-traditional advertising sector and gain substantially greater impressions than what is already achievable through traditional billboard media.
These projections can be made even more effective when coupled with other guerrilla advertising techniques – such as street teams distributing swag or couponing, social media tie-ins, high-tech scent machines, etc.
Interested in learning more? Contact Sam Bolland at 206.599.9855.
Our dream clients are those that aren’t afraid to take risks, thrive on doing something different, and love to get in the thick of it with our creative team. By these standards, the team at Wing Dome, Seattle’s favorite hot wing spot, have totally rocked our world. They called us because they’re opening a new store in West Seattle, a neighborhood of Seattle that’s more like an island in and of itself. Wing Dome is known for it’s spicy wings, fiery sauces, and it’s 7-Alarm Challenge (7 of Wing Dome’s 7-Alarm wings in 7 minutes), which while doing “client research” our Creative Director Ryan Moss attempted and failed miserably at. All this talk about heat and we knew we could do some really awesome things with, what else, fire.
We created a campaign called “The Fire is Spreading” and used non-traditional advertising to launch TheFireIsSpreading.com, a microsite we designed to provide up-to-date information on the grand opening while providing fun opportunities to interact with the brand, such as the ability to challenge your friends “Mad Libs” style to the 7-Alarm Challenge and take a quiz to see how spicy you really are in Wing Dome sauce terms.
The video to the left is a sneak peak at a unique interior building illumination we’re doing weekend nights at the new storefront while it’s being built out, behind custom vinyl window decals we created for the new store.
Accompanying the building projection are nearly 20 large hand-applied chalk graphics, strategically placed around the high-traffic footprint of busy West Seattle. The West Seattle Herald took note of what we’re doing and we’re loving that the West Seattle crowd “gets” our different approach to getting the word out.
There is a lot more in the works for Wing Dome, so stay tuned but until then – hope you enjoy the sneak peak!
We really let the guerrilla out of its cage for the launch Duvel Green, a unique ale released by Belgian brewing company Duvel. We were asked by San Francisco’s Real Branding to mutually create and execute a complete guerrilla marketing campaign that took to the streets in New York City, Chicago & San Francisco during the month of December. We used a derivative of Geocaching, an outdoor activity that uses geographical points (usually latitude & longitude) to create a treasure hunt for participants, to dictate the vision for the entire campaign.
The goal was to create ground-level buzz for Duvel Green through multiple mediums that got people talking with the ultimate reward of tasting the golden ale for themselves. To do this, we installed over 100 wild postings (with over 2,000 posters) in the 3 cities, infiltrated metropolitan cores with over 180 brand ambassadors distributing 25,000 coasters which doubled as VIP passes to exclusive Duvel parties, and lit up the cities with building illuminations at night, all connected by identical brand messages. The result was a coherent campaign that filled up bars serving Duvel Green in each market – some even to the point of tapping out, with standing room only! We also gave away over 1,000 of Duvel Green’s signature glasses over the 3-week campaign to those who tried the beer themselves, and estimate total interactions and impressions at over one million. After consuming many a Duvel Green over the course of the campaign, our team’s grown quite addicted to the brew and we’d like to push for more frequent availability in our home city of Seattle!
To download the official GoMobile/Duvel Green press release, click here.
