Each day, the average American will see around 1,500 advertisements–but how many of those do they actually take notice of? One? Two? So how do you stick out, be bold, get noticed?

When it comes to making a statement and reaching out to your consumer, quality, creativity, unexpectedness and innovation will set your brand apart. No matter what the medium, be it tangible, interactive or digital –movement will make your ad, and ad dollar, count and be noticed.

Take crossing the street. Instead of placing a flyer on the light pole–why not advertise on the crosswalk? Take an everyday object and redefine it. Instead of being just a crosswalk, maybe it’s a piano keyboard playing the latest CD offerings for Sony.

The world is a canvas–keep an open mind and push a few boundaries; you’ll find opportunities for creative and memorable advertising campaigns are limited only by our imagination.

This last weekend I almost got in an accident when I looked to my right and saw what looked like Seattle’s first food pod–it wasn’t!  A food pod/truck pod for those of you who haven’t visited Portland, OR or Austin, TX in the last five years or so (Portland has 25 of them), is a group of Food Carts that gathers in a parking lot designated for a period of time for simply that purpose.

Recently, cities like Seattle are passing legislation that allows for the more lax operation of food trucks, by allowing them to sell on city streets. This prompted the opening of several new food carts here, 20 of which participated in the first annual Mobile Food Rodeo last month – that was judged by prominent top local chefs and media personalities.  But what’s even more interesting is how brands are capitalizing on this emerging trend.

Whether it’s a food truck takeover for a non-food brand, a custom mobile version of an existing brick and mortar restaurant, or something in between, food trucks have become a tour de force in the marketing world. And for good reason – they’re a fresh, quirky way to connect with consumers and provide them something you know they want (food) with something they don’t yet know they want.

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To celebrate another birthday and another successful year, we’ve put together a list of recent highlights:

July 2010: Jack in the Box contacts Beyond Traditional to help launch the restaurant giant’s first-ever mobile restaurant.

July 2010: Beyond Traditional sets a building on fire for the opening of the fiery favorite, Wing Dome.

November 2010: Good Morning America features our 3D mobile showroom advertising truck for furniture designer Jonathan Adler, in partnership with Sterling Publishing, live, with the famous designer himself inside!

February 2011: In just six months, Jack in the Box launches Jack’s Munchie Mobile, Jack in the Box’s first-ever food truck in San Diego.

March 2011: Seattle’s first, free taco truck evolves into the Q-Cruiser, a year-round, mobile tour campaign for Qdoba Seattle.

June 2011: Beyond Traditional was chosen to launch Yahoo! Studios at Internet Week in NYC. Watch the video here.

August 2011: Beyond Traditional expands by 25 percent–adding digital/interactive designers and social media strategists.

September 2011: Beyond Traditional and Jack in the Box, Inc. sign a contract for a second year of Jack’s Munchie Mobile.

Sunday’s home opener was a victory for both the Seattle Seahawks and Beyond Traditional’s client Qdoba!

The Beyond Traditional team was on-site at CenturyLink Field to launch Qdoba’s Ultimate Tailgating Experience! Our tailgating tent was completely packed with excited Seahawks fans noshing on free samples of Qdoba chips and queso and sipping beverages from Coca-Cola. While filling up, fans watched pre-game coverage on four flat screen, plasma TVs, powered-up their phones at our charging stations, taunted friends that weren’t there on Facebook at our social stations and enjoyed free swag–including ticket-holding lanyards and Qdoba cards loaded with another order of free chips and Queso!

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Fresh off of the success of recent food truck-based, alternative campaigns for Yahoo! Studios and Jack in the Box, Beyond Traditional was called upon by Qdoba Chicago and Amalgamated to commandeer a popular Chicago food truck and manage all logistics pertaining to the mobile aspect of the ‘Queso Quest.’ Beyond Traditional was tasked to outfit the truck with a full, branded wrap, and coordinate all staffing and scheduling for the city-wide mobile tour.

Captaining the truck was Chicago comedian Joey Dundale. His mission was to spread his love of Qdoba’s deliciously addictive three-cheese Queso to the Chicago masses. Over three weeks, Joey and the Queso truck made stops in six different cities in-and-around the Greater Chicago Metropolitan Area. While in Chicago, Joey visited some of the city’s most iconic landmarks-including Soldier Field, Chase Tower, Union Station and the Magnificent Mile.

The Queso Quest truck tour came to an end on Sept. 14; over the course of the campaign, 9,550 samples of chips and Queso, 5,425 Qdoba Chicago coupons and 2,100 menus were handed out to consumers.

For more information, or to view additional photos and video from Joey’s epicurean adventure, visit www.QuesoQuest.com. To learn more about mobile tours/mobile billboards/truck advertising opportunities, contact us at 206.973.3660.