When Jack in the Box® was searching for a way to increase brand awareness in a relatively untapped market, it looked to its experiential agency for a solution. On June 7, we rolled out a badass food truck capable of distributing tens of thousands of free burgers to the Southeast.

On Thursday, June 7, the BT team was on-site at Riverfront Park in Nashville to unveil The Jack Burger Truck at opening day of the CMA Music Festival and Fan Fair.

Over four days, 8,000 people lined up to lay their hands on a full-size sample of the menu classic, the Jumbo Jack®. By the end of the festival, 10,000 Jack in the Box® coupons and 12,000 commemorative CMA Festival and Fan Fair backpacks were distributed to burger-loving country music fans and The Jack Burger Truck helped raise over $4,100 for the Keep the Music Playing program, which benefits music education programs in the U.S.

After a seven-week stay in Nashville, the vehicle will continue with its six-month tour of the Southeast and make appearances at some of the region’s most popular, energetic and fun events, festivals, concerts, races and parades (i.e. LSU football games, the Van’s Warped Tour, the CMA Awards, Charlotte Motor Speedway races and even appear as a ‘float’ in the Baton Rouge Halloween Parade).

With stops scheduled in Charlotte, Greenville and Baton Rouge, The Jack Burger Truck will cook up and hand out 50,000 burgers by the conclusion of the tour.

The Jack Burger Truck joins Jack’s Munchie Mobile, also launched and managed by Beyond Traditional, in the mission of bringing savory Jack in the Box® menu items to the masses. Jack’s Munchie Mobile was introduced in April 2011 and operates under a vending role in the Greater San Diego Area. The Jack Burger Truck will exclusively serve free Jumbo Jack® burgers with cheese and will operate only in the Southeast.

For more information about The Jack Burger Truck and to find out where it will be next, visit www.facebook.com/MunchieMobile or follow the truck on Twitter – @MunchieMobile.

In our Jan. 13 blog post entitled How Pinterest is Changing Business Management and the Creative Process, we suggested that companies and brands set up a Pinterest account to reflect their business, culture and past work.

We encouraged new users to separate boards by project/campaign, company culture and industry insights. Pinners who viewed these boards would be able to scroll through images and view innovative content–if they liked what they saw, they could choose to click the pin and trace it back to its origin (on a brand’s website or blog) or repin and share it with the rest of their followers.

After a brand’s Pinterest account has been up and running for a period of time, users will be able to login to the Google Analytics account associated with their company’s main website and view how effective their pins have been at driving traffic and increasing online presence and social interest.

Under the Traffic Sources tab on an Analytics page, find the Sources sub tab and click on Referrals. Use the search bar to locate referral traffic from Pinterest. The number displayed will reflect how many users were directed to the website through a linked pin.

From there, users will be able to create reports and set goals that will allow them to track the popularity of specific pins and discover which content related to their company is most popular.

For more information, check out this great article posted on Mashable: http://mashable.com/2012/03/13/pinterest-track-traffic/