Innovating The Ordinary

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November 10th, 2011

Each day, the average American will see around 1,500 advertisements–but how many of those do they actually take notice of? One? Two? So how do you stick out, be bold, get noticed?

When it comes to making a statement and reaching out to your consumer, quality, creativity, unexpectedness and innovation will set your brand apart. No matter what the medium, be it tangible, interactive or digital –movement will make your ad, and ad dollar, count and be noticed.

Take crossing the street. Instead of placing a flyer on the light pole–why not advertise on the crosswalk? Take an everyday object and redefine it. Instead of being just a crosswalk, maybe it’s a piano keyboard playing the latest CD offerings for Sony.

The world is a canvas–keep an open mind and push a few boundaries; you’ll find opportunities for creative and memorable advertising campaigns are limited only by our imagination.

 





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