Beyond Traditional at Internet Week New York!

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May 16th, 2012

A few members of the Beyond Traditional team are out for the week to help Yahoo! make a big impression at this year’s Internet Week New York.

At only a couple of days into the event, being held in the heart of NYC’s chic SoHo neighborhood at the 82 Mercer Conference Center, Yahoo! has turned heads and has already risen to become one of the most popular exhibitors of the Week.

Beyond Traditional, in charge of all design–from concept to execution, transformed Yahoo!’s event space into a hip lounge area where event goers were invited to hang out, watch Yahoo!-related content, interact with Yahoo! media and even pose for a custom photo to commemorate the event.

Video walls and pentagonal pillars, featuring touch-screens synced with web apps, separated the event space and broadcasted sizzle reels, interactive experiences, video content and live media from Yahoo! Finance, News, Sports, Screen and Entertainment to Internet Week attendees.

In front of a behemoth purple depiction of the New York City skyline, guests put on their best socialite impressions and posed for a photo–once taken, the photo was instantly uploaded and fit into one of five tabloid-themed frames that users could choose from to customize their souvenirs.

In addition to crowds of techies, Yahoo! lounge visitors have also included the NYC mayor and resident multi-billionaire, Michael Bloomberg.

Check in soon for more information and photos from the event!

Posted by Kendall in Experiential - Event Management


Beyond Traditional & Qdoba Launch Interactive Photo Booth

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April 16th, 2012

At the Seattle Mariners home opener, the team from Beyond Traditional celebrated its third year of partnership with Qdoba Seattle by taking this year’s Summer Sampling Tour to the next level.

Three months ago, Qdoba Seattle came to Beyond Traditional with a challenge–how can we expand upon our event footprint outside of the allure of a free food truck?

We put our heads together and the answer came easily–what’s more nostalgic, fun and social than a photo booth? What could top the instant gratification of a photo print out and the unique takeaway of a custom keepsake?

We quickly got to work and, in a matter of days, we designed and built the interactive photo booth in-house, equipped it with a touch screen monitor and linked the system with WiFi technology so that photos were instantly uploaded, emailed directly to participants and printed on-site for fans to take home and post on their refrigerators.

Over the course of two and a half hours, over 1,000 samples of Qdoba’s hot and savory chips and Queso were passed out and 130 fans climbed into the Qdoba photo booth to “flavor-ize” themselves and show us their best “cheesy,” “spicy” and “sweet” faces.

To view more photos from the game visit www.qdobacruiser.com–the campaign’s online hub, also built and designed by Beyond Traditional.

Posted by Kendall in Experiential - Event Management


What’s Trending: Oversized Digital Displays

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March 30th, 2012

In the world of digital marketing – it is apparent that the latest consensus among marketers has become “the bigger, the better.”

Behemoth digital sensory displays, over-the-top building projections/3D mapping and colossal touch screen boards are some of the latest marketing products that have been popping up in airports, in storefronts and on the sides of buildings.

These products are highly effective because they engage users through entertaining interaction, they promote brand awareness via an unexpected and fun platform and they offer an easy method for gathering consumer data by encouraging users to opt in (to join a mailing list, create an online account to access special rewards, etc.).

Here are a few examples of our favorite digital displays:

  • Chevy Sonic: Claw Game Projection 3D Mapping/Building Projection Link: http://www.youtube.com/watch?v=nOtWppRMzjQ
  • Clearwater & St. Petersburg, Fla. Motion Sensitive Digital Link: http://www.monstermedia.net/portfolio.php#208
  • Yahoo! Bus Shelter GamesOversized Touch Screen Link: http://www.inquisitr.com/96339/san-fransisco-bus-shelter- games/
  • World Outreach Church Projection Projection Mapping Link: http://rabbitholecreative.com/wp/work/woc-projection- mapping/
Posted by Kendall in What's Trending


How To Monitor Pinterest Activity and Its Impact on Web Traffic

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March 16th, 2012

In our Jan. 13 blog post entitled How Pinterest is Changing Business Management and the Creative Process, we suggested that companies and brands set up a Pinterest account to reflect their business, culture and past work.

We encouraged new users to separate boards by project/campaign, company culture and industry insights. Pinners who viewed these boards would be able to scroll through images and view innovative content–if they liked what they saw, they could choose to click the pin and trace it back to its origin (on a brand’s website or blog) or repin and share it with the rest of their followers.

After a brand’s Pinterest account has been up and running for a period of time, users will be able to login to the Google Analytics account associated with their company’s main website and view how effective their pins have been at driving traffic and increasing online presence and social interest.

Under the Traffic Sources tab on an Analytics page, find the Sources sub tab and click on Referrals. Use the search bar to locate referral traffic from Pinterest. The number displayed will reflect how many users were directed to the website through a linked pin.

From there, users will be able to create reports and set goals that will allow them to track the popularity of specific pins and discover which content related to their company is most popular.

For more information, check out this great article posted on Mashable: http://mashable.com/2012/03/13/pinterest-track-traffic/

Posted by Kendall in Mobile Truck Advertising


Thinking Ahead: Your Brand at Major Music Festivals

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March 12th, 2012

Music festivals provide an unparalleled opportunity for advertisers to get their brand in front of a crowd of 100,000+ amped-up fans.

With the music festival season kicking off with SXSW in Austin last weekend, now is the time to secure those coveted advertising/vendor spots and start planning in-festival promotions at the nation’s largest music events.

Here is a list of a few of the most widely attended music festivals in the United States:

  • Coachella Valley Music & Arts Festival, April 2012, (Indio, CA)
  • Electric Daisy Carnival, May 19-20, (New York, NY)
  • Sasquatch! Music Festival, May 25-28, (George, WA)
  • Bonnaroo Music & Arts Festival, June 7-12, (Manchester, TN)
  • Summerfest, June/July 2012, (Milwaukee, WI)
  • Lollapalooza, August 3-5, (Chicago, IL)
  • Bumbershoot, September 1-3, (Seattle, WA)
  • Austin City Limits Festival, October 12-14, (Austin, TX)

To pick our brains about innovative ways to market at music festivals (i.e. sponsoring hand washing stations, hosting a compelling karaoke fan stage, creating an unforgettable ‘chill’ zone inside a 3D glass display truck, etc.) contact us at 206.973.3660 or email samuel@beyondtraditional.com.

Posted by Kendall in Sam, Uncensored