The Big Reveal: BT Hosts Ad Club After Hours Event in New SoDo Office!

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October 22nd, 2012

Last Tuesday, the Beyond Traditional team joined forces with Ad Club Seattle to kick off the first event of the organization’s After Hours series by hosting a kick-ass party in our new, industrial-chic office space in SoDo!

At 5:30 p.m., the city’s marketing gurus, mad men and women and  social media elites began to filter up the stairway and step into our cavernous abode. Attendees flocked to the heated steel bar to sample free tastings provided by local artisans at Epic Ales, Laurelhurst Cellars and Captive Spirits; others piled into our branded photo booth donning fake moustaches and spectacles or swarmed the catering table to chow down on mouth-watering tacos, burritos, chips and queso provided by Qdoba Seattle.

As the night progressed, DJ Coupe kept the mood up-tempo by spinning some fresh beats as attendees mixed and mingled in the lobby, huddled around our custom-built, wood-pallet-and-glass conference room tables or cozied up near the gas-powered wood stove.

We, at Beyond Traditional, want to extend another big “thank you!” to our vendors and to everyone who ventured out to SoDo last week! We had a great time and hope to connect with everyone again soon!

Check out photos from the After Hours event here: http://www.facebook.com/media/set/?set=a.490499370981813.112782.130693676962386&type=3

Scroll through photo booth snapshots here (tag yourself!): http://www.facebook.com/media/set/?set=a.488067244558359.112220.130693676962386&type=3

Posted by Kendall in Mobile Truck Advertising


The Jack Burger Truck Rolls into Baton Rouge

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October 21st, 2012

The Jack Burger Truck is in Baton Rouge!

After distributing thousands of Jumbo Jack® burgers with cheese in Greenville, S.C., the Jack Burger Truck hit the road and set out for Louisiana, just in time for Halloween! On Saturday evening, Oct. 20, the truck’s running lights were aglow as the crew began serving up hot burgers to attendees waiting in line to enter the 13th Gate Haunted House, the scariest haunted attraction in the nation!

By midnight, our crew cooked and served 1,456 burgers to zombies, evil clowns, mad men and horror fans alike! Check out photos here: http://www.facebook.com/media/set/?set=a.435060946549925.101277.153960694659953&type=1

The next stop for the Jack Burger Truck in Baton Rouge will be at LSU for the team’s football game against Ole Miss on Nov. 10! Click here for the full tour schedule: http://www.facebook.com/MunchieMobile/app_431700306875445

The Jack Burger Truck debuted at the CMA Music Festival & Fan Fair in June 2012; it then embarked on a five-month tour of the Southeast in the mission of bringing savory Jack in the Box® menu items to the masses.

For more information about The Jack Burger Truck and to find out where it will be next, visit www.facebook.com/MunchieMobile or follow the truck on Twitter – @MunchieMobile.

 

Posted by Kendall in Mobile Truck Advertising


What’s Trending: Filter Your Feed

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October 18th, 2012

Sick of checking your social media pages and being bombarded with picture upon picture of your friend’s annoying baby? Tired of incessant posts about each and every person’s opinion on politics? Wish there was a way to block it all out? Now, there’s a solution for you!

Browser plug-ins such as Unbaby.me and Unpolitic.me (offered through Google Chrome) can be download and customized to recognize those pesky political posts or potty training progress reports and replace them with things that are awesome…such as adorable kittens, pugs, bacon or scantily clad ladies.

Combined, the plug-ins currently have over 44,000 users and hundreds of positive reviews.

Of Unpolitic.me, one satisfied user said, “Worked right out of the box. First political post I came across was replaced with a Katy Perry picture. It warmed my heart.”

Another grateful downloader had this to say about the Unbaby.me plug-in – “This is absolutely brilliant. Saving me from blocking my friends’ feeds or going insane from baby picture overload.”

Interested in purging your online browsing experience of political insights and child rearing routines? Download the plug-ins here: https://chrome.google.com/webstore/detail/unbabyme/dkigkllnlkoblfbgfnfngfcnhmndonjm

Posted by Kendall in What's Trending


Advertisers Need to “Get Real”

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September 29th, 2012

For decades, advertisers have chosen spokespeople who are the elite of the human gene pool – tall, svelte, proportionate and beautiful, the rest of the population has watched as these Adonis figures pushed product under the guise that they are ‘just like you.’ That [beauty] school of thought is no longer working and it’s time for marketers to go back to the chalkboard.

In an era where Photoshop slim-downs, airbrushed silhouettes and digitally eliminated pores are items to be checked off before a brand hits print, it’s easy to understand how audiences can be left feeling jaded. When the average American is exposed to 600+ ads a day, how can we expect them to remember, and differentiate between, the products that the same recycled, cookie-cutter model-types were promoting?

To really stand out from what has become the norm (or far from norm), advertisers need to get real. Authenticity, sincerity and simplicity are three powerful factors for driving home a message that audiences can relate to and appreciate.

Brands have already made huge impressions by introducing everyday people into their advertising campaigns. In 2004, the personal care brand, Dove, became a trailblazer by launching its Real Beauty campaign, the goal of which was to help change the Western perception that beauty is one size (and one age group) fits all. In 2012, high fashion house, Lanvin, hired real New Yorkers, not models, to pose wearing its clothes in an effort to portray and “celebrate individuals with individuality.”

When planning your next campaign, think about the people who will be buying, using and wearing your product. Remember the remorseful buyer’s sentiment of “It looked better on the hanger;” consumers won’t continue to buy a product if what they get isn’t in-line with what was advertised. Develop a campaign that will fit the person, not the hanger.

Posted by Kendall in Sam, Uncensored


Beyond Traditional Takes a Bite Out of “LYFE” – Launches Campaign in Five Days

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August 22nd, 2012

With a timeline of less than a week, Beyond Traditional jumped at the opportunity to help LYFE Kitchen bolster awareness and promote its brand through direct interaction with Seattle consumers. In five days, a popular local food truck was taken over, fitted with custom printed graphics, equipped with an army of microwaves and transformed into the LYFE Kitchen sampling mobile.

With stops scheduled at hotspots such as Alki Beach, CenturyLink Field, Mac’s Smokehouse and South Lake Union, brand ambassadors and LYFE Kitchen staff teamed up to pass out as many samples of the brand’s microwavable meals as possible. Flavors include Orange Mango Chicken, Chicken Chile Verde, Farmer’s Market Frittata and Lemon-Spiced Barramundi.

By the end of the two-day sampling campaign, LYFE Kitchen and Beyond Traditional passed out hundreds of hot and savory samples and generated countless invaluable brand impressions with Seattle consumers.

For more information on LYFE Kitchen and how to order entrees, visit www.lyfekitchen.com or become a fan on Facebook at www.facebook.com/lyfekitchen. To learn more about advertising opportunities and sampling campaigns through Beyond Traditional, contact Samuel Bolland at 206.599.9855.

Posted by Kendall in Mobile Truck Advertising