Over the past month, the trend for unapologetic, socially engaging campaigns has been on the rise.
A few notable examples include the Snickers’ endeavor, where public acts of stupidity (i.e. construction errors, poor parking jobs, etc.) were cordoned off with branded cautionary tape (and labeled as accidents caused by hunger), to a recent Facebook campaign by Halls Brazil which encourages two of its fans (who are strangers) to agree to be married in Vegas in exchange for a free vacation.
The latest addition to this trend is an app, launched by The Village newspaper in Moscow, that allows users to use their smartphones to snap photos of “parking douches“ and share them on Facebook. A digital map details the guilty vehicles and pinpoints where acts of poor parking were last committed. The goal of the campaign is to make inconsiderate parking socially unacceptable and shame “parking douches” into correcting their erroneous behavior.