Happy Earth day! To do our part, our team will be letting it mellow, operating by candlelight whenever possible, and converting all typefaces to Helvetica extra light before printing emails and memos. What will you be doing to save the Earth today?

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The following is what happens when the creative team at GoMobile has a brain child, and stays at the office past midnight to nurture it. The ADDY Awards are the world’s largest advertising competition, sponsored by the American Advertising Federation (AAF). After having taken home the Gold for our Miller Chill campaign in 2009, we were snubbed this year and took it kind of personally. Feeling a little left out, we decided to turn to our fellow Addy Rejects and create, for all of us, a safe place to discuss our feelings. A haven if you will. And with that… www.ADDYRejects.com was born.

While attending our local ADDY award ceremony in Seattle, we distributed fake ADDY Reject business cards to our friends and colleagues and, with a pat on the back, offered them support of they needed it after the award ceremony. Our crew also congratulated the winners with a building illumination outside the event, which was updated with all local ADDY Gold winners. A special ADDYRejects Twitter congratulated winners, consoled losers, and an emergency hot line (which conveniently went to voicemail) allowed distraught advertising professionals to vent their frustrations.

If www.ADDYRejects.com looks a little …different… aesthetically, than our other work… well, good. We had a lot of fun taking a time machine back to the internet circa 1996 and had many laughs at those who participated via our Guestbook.

Dear Friends, Affiliates and Colleagues,

It has come to our attention that a campaign is coming to the Northwest by way of Las Vegas, NV promoting an adult entertainment establishment on a mobile billboard vehicle. Although we respect the right to freedom of expression, we at GoMobile want to make it impeccably clear to our clients as well as the public that we are in no way affiliated with this campaign, its vehicle, or the company behind it.  The vehicle is not a GoMobile Network vehicle, and it is in no way associated with GoMobile and any of its 60 affiliate markets across the country.

For over four years we have been no strangers to pushing the envelope with our signature glass-walled 3D mobile showroom vehicles, however we at GoMobile are held by a strong set of uncompromising moral standards that dictate what we put in front of the public.  We will continue to be led by these morals in the future in everything we do, and thank you for your continued support of GoMobile, our clients, and our work!

Sincerely,

Chris Schuler
President, GoMobile