Archive for the ‘Experiential – Street Team’ Category

How to Crash a Street Fair

May 30th, 2009

To bring awareness to the many reasons for shopping at Goodwill, we crashed Seattle’s (250,000 strong) Folklife Festival with protesters dressed entirely in outfits found at actual Seattle Goodwill stores. They marched both at the festival’s entrance and inside the festival, with huge picket signs encouraging attendees to “Free Your Wardrobe!”, “Eliminate Waste, Save a Shirt!” and “Fight to Stop Outfit Dumping!”, etc. We handed out 10,000 special offer coupons for 30% any item at Goodwill, and afterward Seattle Goodwill saw an increase in door swings and sales.

Pacific Northwest Ballet Brings Nutcracker to the Streets for Third Year!

November 10th, 2008

There’s no greater gift than a magical memory and no holiday entertainment quite like Nutcracker. Pacific Northwest Ballet has brought this cherished Stowell/Sendak classic ballet to the Northwest for 25 years and to celebrate, they’ve brought the joy of Nutcracker to the streets with a 3-D mobile display courtesy of GoMobile Advertising. The “Nut truck” features an enchanting excerpt of Maurice Sendak’s storybook world, complete with stage lighting and characters, while some of Nutcracker’s most memorable music plays to watching crowds through an external sound system. The truck will be seen at events around King County to bring cheer to families as well as awareness of Pacific Northwest Ballet’s 2008 Nutcracker season that is now underway.

To give back to the community that has supported Nutcracker for 25 years, Pacific Northwest Ballet has teamed with Northwest Harvest, GoMobile Advertising, and Industry Graphics for a food drive coined “Feed the Nutcracker, Feed the Community”. “The creative forces at GoMobile have expertly transformed our Nut Truck into a roving collection site for NW Harvest. This unique collaboration has expanded our collection efforts for NW Harvest, while offering great discounts on Nutcracker tickets–clearly a perfect partnership!” said Lia Chiarelli, PNB’s Associate Director of Marketing and Communications.

Giant Nutcracker bins will be at local grocery store events as well as Northwest Harvest events and the Macy’s Holiday Parade on Friday, November 28th to collect food for local families in need. Upcoming events include:

Albertsons Mercer Island

November 21, 2008 from 4pm to 7pm
2755 77th Ave SE
Mercer Island, WA 98040

Tackle Hunger with Seattle Seahawks 12pm-2pm
November 23, 2008 game starts at 1:15pm

Macy’s Holiday Parade
November 28, 2008 8am-7pm

Westlake Center & Pacific Place

Look for the Mice & Nutcracker Bins!

Safeway Coldcreek

December 4, 2008 4pm-7pm
6911 Coal Creek Pkwy SE
Newcastle, WA 98052

Home Team Harvest with KING 5

December 6, 2008
NORTHGATE MALL

Corner of Northgate Way & 5th NE
in the Northgate Mall parking lot
10AM-12PM
EVERETT MALL
1402 SE Everett Mall Way
1PM-3PM

Broadway QFC
December 12, 2008 4pm-7pm
523 E. Broadway
Seattle, WA 98102

Shanty Cafe Holiday Fundraiser
December 16, 2008 Until 3pm

Houston Gets Young & Free!

September 2nd, 2008

The Texas Dow Employees Credit Union, a not-for-profit financial cooperative 125,000 strong called us to kick off the launch their new “Young & Free” program with a college campus tour and search for the program’s spokesperson.

We designed a mobile event to engage the hard-to-reach 19-25 demographic by creating a festival on wheels. We ran a Guitar Hero competition where friends could compete head-to-head while being broadcast live through seven flat panel TVs to surrounding crowds. Outside, college-aged brand ambassadors engaged their peers about the benefits of managing their money with a credit union without feeling sales-y. Participants entered to win a Guitar Hero set-up and more information on the Young & Free program, and we re able to sign up for a free checking account on the spot.

During the 6-week campaign, we received over 5,000 enter-to-win entries, over 3,000 Guitar Hero games were played, and over 8,000 people were engaged about the Young & Free program. Immediately prior to our campaign, Young & Free Alberta ceased all other marketing spending, and registration into CWCU’s Young & Free checking account jumped 200% during and immediately after our campaign.

Bow Down to Washington!

August 15th, 2008

To create excitement and promote ticket sales, GoMobile teamed up with the University of Washington’s own Husky Football for an exclusive and shared billboard scrolling campaign.

The billboards feature breathtaking creative that allows passersby to feel as if they are face-to-face with a gnarly Husky football player ready to pounce. To further the anticipation of the 2008 Husky football season, GoMobile’s signature scrolling mobile billboard vehicle will be blasting traditional UW fight songs, including “Bow Down to Washington”, “Victory for Washington” and UW marching band hits like the ever-popular “Tequila!”. With the first game of the season against long-time rival Oregon rapidly approaching, die-hard Washington fans can bask in the ambiance of being at a real game in the meantime with GoMobile.

To check out the 2008 Husky Football season lineup & buy tickets, click here.

IKEA Uses Mobile Showroom to Deliver 2009 Catalogs

August 5th, 2008

To roll out the 2009 issue of their popular idea book to eager followers, IKEA is taking a unique approach to the traditional delivery system: they’re getting help by using a mobile billboard and 3D showroom vehicle from GoMobile! The truck will travel around the greater Puget Sound area, as well as make appearances at local fairs, festivals, and parades, passing out approximately 1 million copies of the IKEA catalogs for the third straight year. “This year, you’ll find 374 pages that provide ideas, inspiration, and solutions to everyone’s home furnishing needs. The theme for our 2009 IKEA catalog is ‘Home is the most important place in the world’. It will showcase our unique point of view – the home is made for living. You will find that we are focusing on three main areas of the home – the kitchen, the bedroom, and living room.” says IKEA Store Manager, Laurie Helm. “We’re always excited this time of year to show our customers all of our new products at our new lower prices.” The free-of-charge catalog will be released July 29th in more than 27 languages and shipped to over 35 countries around the world. The BioDiesel-fueled truck is a signature vehicle by GoMobile, and features mobile billboards on multiple sides that display new IKEA products at their ever-affordable prices. The crown jewel of the truck is a complete living space encapsulated in the truck’s glass sides that acts as an invitation to the IKEA store as well as inspiration to customers. This is the seventh partnership for IKEA and GoMobile, with past campaigns including the Twice Yearly Sale and their latest, “Live Small (in a BIG way)!” which showcased living ideas for small spaces and dorm rooms. The campaign kicks off July 29th and ends September 1st.