The Jack Burger Truck is coming to Austin!

After a successful tour of Houston, in late December and January, the Jack Burger Truck is on the road and scheduled to roll into the Austin market on Feb. 23 – just in time for SXSW! With an impressive event lineup, that includes appearances at Rodeo Austin, the Zilker Kite Festival and Interactive Week at SXSW, the vehicle is primed to attract innumerable impressions and distribute thousands of Jumbo Jack® burgers with cheese to Austinites!

For more information, photos and to follow the truck as it tours Austin, visit www.facebook.com/munchiemobile!

Happy New Year from all of us at Beyond Traditional! Our New Year’s resolution is to become even more flexible, strategic and innovative, and to reaffirm our dedication to always being ahead of the curve and in-the-know when it comes to non-traditional advertising. We are looking forward to sharing our ideas and connecting with you soon!

Cheers!

Beyond Traditional

On Nov. 17, after five months, 49 events, 14 cities and 40,000+ Jumbo Jack® burgers sampled, the Jack Burger Truck tour of the Southeast finished big in Baton Rouge.

Riding off the success of the campaign, a decision was made to keep on truckin’ and extend the tour — the Jack Burger Truck will be hitting the road and rolling into the Houston market just in time for New Year’s Eve!

Over the next several months, the Jack Burger Truck will travel the Lone Star State and distribute free burgers to Texans at some of the nation’s largest marathons, music festivals and rodeos.

Visit www.facebook.com/munchiemobile to view the truck’s progress and to find out where we’re headed next!