Author Archive

Q-CRUISER To Return To ‘The Clink’ For 2011-2012 Season

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August 20th, 2011

This football season, Seahawks tailgaters will find themselves drawn away from their coolers and bottled beverages by a vamped-up party tent equipped with flat screen TV’s, social media and phone charging stations, free beverages and plenty of chips and queso–a bonafide pre-game Avalon for any football fan!

At the first Seahawks home game in September, the Beyond Traditional team will kick off the second annual Qdoba VIP Tailgating Experience at the newly-monikered Century Link Field in Seattle, Wash.

After nomming on Qdoba chips and queso, fans can wrap up the Qdoba pre-game experience by perfecting their Heisman pose for a photo in front of the Qdoba Truck and stopping by the ‘social stations’ to tweet to their friends about how awesome the @Qdobatailgate party is. By ‘liking’ Qdoba Seattle’s page on Facebook, fans can enter themselves to win the Ultimate VIP Tailgating Experience–winning fans will be granted four suite-level tickets to an upcoming Seahawks game!

Qdoba Seattle and Beyond Traditional will also be working together to introduce a new, bracket-style competition to find the best tailgate BBQ-ers in Seattle. Over eight Seahawks games, parking lotchefs-de-cuisine will put their spatulas to the test to whip up the tastiest tailgate entrees this side of Monday Night.

After advancing through several heats, the winning individual/team will be selected by Qdoba chefs. The plate that most closely encompasses Qdoba’s values of ‘fresh,’ ‘grilled’ and ‘fun’ will win a trophy, recognition by Qdoba Seattle and the opportunity to have their Superbowl party catered by Qdoba.

Look out for photos and video to be posted next month–follow us on Twitter (@ThinkBT) or on Facebook (www.facebook.com/thinkbt) and don’t miss a minute of the action!



YAHOO! STUDIOS: Sweet Success @ NYC Internet Week

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June 20th, 2011

 

With a busy NYC street virtually shut down by a tricked-out dessert truck, hoards of techies with a serious sweet tooth and a resounding chorus of off-key yodeling–you know Beyond Traditional must be nearby.

For the third-annual Internet Week New York, the team at Beyond Traditional not only worked with Yahoo! Studios to support them as a sponser of the event, but helped lead them in viral domination to become the No. 1 trending topic on Twitter during the course of the week!

BT enlisted NYC’s most popular dessert truck, decked it out in Yahoo! Studios signature purple and parked it on Internet Week HQ’s front step. Brand ambassadors distributed over 1,500 purple blackberry whoopie pies, creating a visual road block of hungry techies at West 18th Street in Manhattan. Over 600 people posed with their pies in front of the Yahoo! branded photo wall and performed their celebratory Yahoo! yodels–we suppose free pie is reason enough to make anyone shout “YahoooOOOOooOOOOooo!”

Beyond Traditional set up live web kiosks that showcased four of Yahoo! Studios’ most popular shows–OMG! Now, Breakout, Trending Now and Sports Minute. Live webisode tapings, held on-site, featured celebrity guest appearances by Khloe and Kourtney Kardashian and 30 Rock’s Judah Friedlander.

Over the week, Yahoo! Studios Gave away over 10,000 pieces of Yahoo! Studios branded collateral and featured a business card drop-box where attendees entered to win one of four HTC Flyer tablets.

To view Beyond Traditional in action at Internet Week New York, watch our video  recap at: