Around here, actions speak louder than words (so do pictures and video.) So when it comes to the work we've done for our clients, don't take our word for it - check out what really happened on the streets.
Thursday, September 10th, 2009
This is a rare look at the GoMobile guerrilla army doing what they do best: infiltrating high-traffic areas with targeted, strategic alternative media. In this instance, the squad targeted Seattle’s top advertising agencies with the Beyond Traditional message, using water-soluble spray chalk and high-pressure stencils. GoMobile is the ad agency’s secret weapon, designed to flawlessly execute all forms of non-traditional and experiential advertising beyond its four walls of conception. If you’re an agency that saw our message, let us know! You may have even earned a quarter, on us. 
Posted in Beyond Traditional, Street Chalk, Street Team, Water Stenciling | 2 Comments »
Friday, August 28th, 2009
To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it with male models, who were revealed to eager crowds surrounding the store. As the door swung open, the models, carrying stacks of silver shoe boxes, weaved through the crowd amidst cheers and entered the store to make the fancy delivery. With a turnaround time of only one week, the program generated a ton of buzz and was featured on national television program Access Hollywood. Kenneth Cole himself was in attendance at the event to meet and greet fans of the brand as well.
The new Silver Edition shoes feature a cork and Poron foam-lining designed to make wearing even sky high heels a comfortable experience. To see the line, visit KennethCole.com.
Posted in Beyond Traditional, Scrolling Billboard, Street Team | 2 Comments »
Thursday, August 6th, 2009
Have you seen our Missing Guerrilla? Some eager GoTeam staffers attacked the 66,000 strong Seattle Sounders game at Qwest Field yesterday on a targeted guerrilla mission: to get the word out about the new GoMobile – Beyond Traditional. Armed with spray chalk (water soluble, of course), stencils, and “Missing Guerrilla” postings, we infiltrated the area and left no post or patch of cement (ok, there were probably a few patches we missed) untouched. In two words… strategic & fearless. If only the Sounders played that way last night… (BOO BARCELONA!)
Posted in Beyond Traditional, Street Team | 2 Comments »
Saturday, May 30th, 2009
To bring awareness to the many reasons for shopping at Goodwill, we crashed Seattle’s (250,000 strong) Folklife Festival with protesters dressed entirely in outfits found at actual Seattle Goodwill stores. They marched both at the festival’s entrance and inside the festival, with huge picket signs encouraging attendees to “Free Your Wardrobe!”, “Eliminate Waste, Save a Shirt!” and “Fight to Stop Outfit Dumping!”, etc. We handed out 10,000 special offer coupons for 30% any item at Goodwill, and afterward Seattle Goodwill saw an increase in door swings and sales.
Posted in Beyond Traditional, Mock Protest | No Comments »
Wednesday, December 3rd, 2008
As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off! Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards. So, our entries will head to Spokane next week to be judged for regionals. The awards show was last Friday, and it was a blast. Seattle does some really creative work! We were honored to be there, humbled with our single award amidst some giant agencies taking home armfuls.Pacific Northwest Ballet and GoMobile Advertising collected canned food and over $600 in cash donations at the Macy’s Holiday Parade for Northwest Harvest.
The economy may be suffering, but American shoppers are still finding room in their hearts and their wallets to donate to a good cause this holiday season. With 35% more families visiting food banks this year, the call for donations has never been more urgent, and Seattle shoppers helped answer that call during the Macy’s Holiday Parade on November 28th.
Throughout the day, Pacific Northwest Ballet, GoMobile Advertising and event staff donated by AC Model and Talent raised over $600 in cash donations through their “Feed the Nutcracker, Feed the Community” food drive. Canned and non-perishable food was also collected, with all contributions benefiting Northwest Harvest. The “Feed the Nutcracker, Feed the Community” food drive has been collecting donations at local grocery stores and events in the greater Seattle area since mid-November.
This Saturday, December 6th, the Nut truck will be attending KING 5’s Home Team Harvest Food Drive. The Nut truck will be at Tacoma Mall from 7am-9am, Northgate Mall from 10am-12pm and Everett Mall from 1pm-3pm accepting non-perishable and canned food as well as cash donations, all benefiting Northwest Harvest.
For a full list of upcoming donation events or more information, visit PNB.org.
Posted in 3D Showroom, Beyond Traditional, Street Chalk | No Comments »
Monday, November 10th, 2008
There’s no greater gift than a magical memory and no holiday entertainment quite like Nutcracker. Pacific Northwest Ballet has brought this cherished Stowell/Sendak classic ballet to the Northwest for 25 years and to celebrate, they’ve brought the joy of Nutcracker to the streets with a 3-D mobile display courtesy of GoMobile Advertising. The “Nut truck” features an enchanting excerpt of Maurice Sendak’s storybook world, complete with stage lighting and characters, while some of Nutcracker’s most memorable music plays to watching crowds through an external sound system. The truck will be seen at events around King County to bring cheer to families as well as awareness of Pacific Northwest Ballet’s 2008 Nutcracker season that is now underway.
To give back to the community that has supported Nutcracker for 25 years, Pacific Northwest Ballet has teamed with Northwest Harvest, GoMobile Advertising, and Industry Graphics for a food drive coined “Feed the Nutcracker, Feed the Community”. “The creative forces at GoMobile have expertly transformed our Nut Truck into a roving collection site for NW Harvest. This unique collaboration has expanded our collection efforts for NW Harvest, while offering great discounts on Nutcracker tickets–clearly a perfect partnership!” said Lia Chiarelli, PNB’s Associate Director of Marketing and Communications.
Giant Nutcracker bins will be at local grocery store events as well as Northwest Harvest events and the Macy’s Holiday Parade on Friday, November 28th to collect food for local families in need. Upcoming events include:
Albertsons Mercer Island
November 21, 2008 from 4pm to 7pm
2755 77th Ave SE
Mercer Island, WA 98040
Tackle Hunger with Seattle Seahawks 12pm-2pm
November 23, 2008 game starts at 1:15pm
Macy’s Holiday Parade
November 28, 2008 8am-7pm
Westlake Center & Pacific Place
Look for the Mice & Nutcracker Bins!
Safeway Coldcreek
December 4, 2008 4pm-7pm
6911 Coal Creek Pkwy SE
Newcastle, WA 98052
Home Team Harvest with KING 5
December 6, 2008
NORTHGATE MALL
Corner of Northgate Way & 5th NE
in the Northgate Mall parking lot
10AM-12PM
EVERETT MALL
1402 SE Everett Mall Way
1PM-3PM
Broadway QFC
December 12, 2008 4pm-7pm
523 E. Broadway
Seattle, WA 98102
Shanty Cafe Holiday Fundraiser
December 16, 2008 Until 3pm
Posted in 3D Showroom, Beyond Traditional, Street Team | No Comments »
Tuesday, September 2nd, 2008
The Texas Dow Employees Credit Union, a not-for-profit financial cooperative 125,000 strong called us to kick off the launch their new “Young & Free” program with a college campus tour and search for the program’s spokesperson.
We designed a mobile event to engage the hard-to-reach 19-25 demographic by creating a festival on wheels. We ran a Guitar Hero competition where friends could compete head-to-head while being broadcast live through seven flat panel TVs to surrounding crowds. Outside, college-aged brand ambassadors engaged their peers about the benefits of managing their money with a credit union without feeling sales-y. Participants entered to win a Guitar Hero set-up and more information on the Young & Free program, and we re able to sign up for a free checking account on the spot.
During the 6-week campaign, we received over 5,000 enter-to-win entries, over 3,000 Guitar Hero games were played, and over 8,000 people were engaged about the Young & Free program. Immediately prior to our campaign, Young & Free Alberta ceased all other marketing spending, and registration into CWCU’s Young & Free checking account jumped 200% during and immediately after our campaign.
Posted in 3D Showroom, Beyond Traditional, Scrolling Billboard, Street Team | 2 Comments »
Thursday, July 10th, 2008
AT&T is promoting key store openings and “a million reasons to buy a new phone event” around the Pacific Northwest featuring an innovative wrapped mobile advertising vehicle in AT&T colors from GoMobile. The vehicle features tongue-in-cheek banner messages offering a million reasons to buy an AT&T cell phone. The vehicle will be located at store grand openings in Portland, Spokane, and many AT&T sponsored events throughout the greater Seattle area.
This innovative mobile vehicle has a 3D display that spotlights an AT&T graphically branded money-blowing machine that participants enter for a limited time with the goal to grab as much AT&T cash as possible to use towards purchasing a new AT&T cell phone or accessory. There are nine scrolling billboards on the vehicle with messages such as “one human year is thirty cellular years” and “because your phone went hottubbing”.
“Mounting a money machine in the back of our GMA advertising vehicles was a smart move on AT&T’s part,” says Chris Schuler, President of GMA. “Tt offers AT&T a unique opportunity to create an emotional connection with their customers who can then turn their experience into cash for products sold at AT&T stores – a promotion that converts immediately into a purchase – the holy grail of marketing!”
Posted in 3D Showroom, Beyond Traditional, Segway, Street Team | 1 Comment »
Monday, July 7th, 2008
With November elections right around the corner and political candidates eager to create as much buzz as possible surrounding their names, it only makes sense that political hopefuls would want a piece of the experiential marketing industry for their campaigns. You can imagine our excitement, then, when Todd Gibson for State Legislature summoned us to create an eye-catching 3D display on a signature truck to be used at events and parades this summer.
We brainstormed and came up with a really stand-out theme; the truck’s 3D display was divided into two equal sections to show two complete classrooms: one reminiscent of the 1800s with old wooden desks, pen quills and ink, and an old bookshelf with ratted books, and the other totally futuristic – with laptop computers, a flat-screen TV playing “Planet Earth”, and a modern, minimalist atmosphere. During events and parades, the showroom really came alive with fully costumed actors playing their parts as school children and teachers.
During parades, we had Todd on a branded, wrapped Segway addressing the crowd through a wireless microphone while working the audience. This gave him the opportunity to move around a large area and get noticed at the same time. The looks on the faces of the crowds were very compelling – the amount of exposure that this gave Todd was tremendous; it really got people talking about his message!
We’re very proud of how well this campaign turned out and are looking forward to flexing our muscle in future political campaigns!
For more information about Todd Gibson and his campaign, visit votetoddgibson.com
Posted in 3D Showroom, Beyond Traditional, Segway, Street Team | No Comments »
Thursday, July 3rd, 2008
To combat the expected sweltering summer heat in the months ahead, A&W will begin touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.
A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds.
The state-of-the-art truck comes courtesy of GoMobile, an experimental marketing company that A&W is partnering with for their campaign. “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile.
A&W and GoMobile’s campaign will wrap up August 3rd.
Posted in 3D Showroom, Beyond Traditional, Scrolling Billboard, Segway, Street Team | 1 Comment »
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