After successfully launching the first mobile restaurant for Jack in the Box®, Jack’s Munchie Mobile™, other regions across the country were eager to not only recreate the magic, but take the mobile restaurant experience to the next level by creating a truck designed to pump out one thing: the best burger you’ll ever have.
Beyond Traditional designed and managed the vehicle manufacturing process to create The Jack Burger Truck in under 12 weeks, complete with custom branded interior, full wrap, custom mud flaps and Jack head grill. We also designed and managed the 23-week tour’s logistics including staffing, event coordination and negotiation, and guest experience design and execution.
The Jack Burger Truck is currently traveling the Southeastern United States with current plans including Nashville, Charlotte, Baton Rouge and Greenville. The Jack Burger Truck has served over 8,000 Jumbo Jack® burgers with cheese, was featured in The New York Times and created memorable experiences for tens of thousands of fans.
Oh, and did we mention those results were just in the first 4 days?
Do you need a turnkey solution to your brand challenge? Let Beyond Traditional navigate the alternative, digital and social media waters to make your campaign a success. Get started.