IKEA is a store without windows, and most locations are outside of central, downtown urban areas. So to compete with other furniture stores who have the luxury of downtown window real estate, IKEA came to Beyond Traditional with a challenge: how can we bring a window display to the people?
Since 2006, we’ve designed and executed 8 mobile tour vehicles for IKEA, specifically designed to showcase product launches and drive sales initiatives. Our glass-walled 3D showrooms are the perfect vessels to feature entire rooms outfitted exclusively with IKEA furniture, essentially bringing their famous catalogs to life! Guests are invited to enter the rooms and “live” in the space, while our brand ambassador teams educate consumers about the affordability and usability that IKEA furniture boasts.
One of the most widely recognized mobile tours in the country, Beyond Traditional’s IKEA mobile showrooms have taken the brand out of its supersized warehouses and into the lives of their target consumers.
Can’t remember the last time a consumer took photos of your campaign and shared them with their friends? It’s time to think differently.